Cepheid Global Leadership Program
Founded in 1996, Cepheid is a leader in molecular diagnostics, enabling patient specimen testing on a centralized or disseminated basis. Cepheid speeds up the typical diagnostic process, making it possible for medical providers to identify and treat diseases early. This, in turn, increases opportunities to improve patients’ survival and quality of life. After nearly 20 years in the industry, Cepheid continues to expand globally into new markets.
As Cepheid has experienced hyper growth during the past few years, its leadership team recognized the importance of developing their talent pool and organizational capabilities. They turned to UC Berkeley’s Center for Executive Education to partner with them and design a leadership program that would help the company transition and evolve to the next phase of global expansion.
Cepheid’s growth challenges were twofold. From an organizational standpoint, they wanted to fine-tune the “Cepheid Way” in a global context, and develop the leadership bench-strength. From an individual perspective, they hoped to develop the skill-set and thought process of super-flexible leaders who can drive change, innovation and growth in an increasingly fluid world.
This was the first leadership development program in Cepheid’s history and was designed based around three core modules leading self, leading others and leading the business. The program also entailed pre-work, including the completion of a 360 assessment that was later debriefed during the program.
The first module was based on leading self; the participants focused on diagnosing and enhancing their leadership capabilities, including communication, storytelling and influencing skills. The goal was to build self-awareness and provide practical techniques that could be used for follow-up implementation.
The second module was centered around leading others. This part of the program was taught in part by members of Cepheid’s top executive team. During this module, participants honed their collaboration, teamwork and coaching skills. Additionally, they had an opportunity to discuss company-specific challenges and potential improvement opportunities.
The final module on leading the business focused on addressing organizational and cultural challenges. This module was also taught in part by Cepheid co-faculty, including its CEO. It addressed cross-functional challenges, collaboration opportunities and critical transition steps.
The program concluded by bringing all three components together, and focused on the key takeaways and actionable next steps. This segment, leader as teacher, gave the participants an opportunity to synthesize their key lessons and package what they had learned. The intention was to communicate critical insights to their teams back at Cepheid.
UC Berkeley’s Center for Executive Education worked with Cepheid’s executives to develop their leadership capabilities, enhance their communication and collaboration skills and address the company’s organizational and cultural challenges. Participants left the program with a new perspective and important lessons that could help them drive Cepheid’s future growth ambitions.
After completing the program, 85 percent of the participants noted that they would be able to use the content from the program immediately in their job. When analyzing the potential use of program content back at Cepheid, nearly every participant reported that communication and teamwork within their own departments, as well as collaboration across organizational boundaries, would be positively impacted.
A follow-up evaluation conducted three months after the program revealed that the majority of the participants felt that they had been successful in applying the content from the program back in their workplace. They also reported that the program had helped them become effective change agents, either “to a great extent” or “to a very great extent.”
20 participants from the United States and Europe
Leaders in Various Functions including R&D, sales and marketing, finance, and regulatory affairs
"A key objective of the program was to help the participants learn from the latest field research, and leverage tangible tools to enhance their diagnostic and leadership skills. Our overall intention was to help them succeed in a fluid world, and enable Cepheid to achieve its growth ambitions in a global context."
"UC Berkeley Executive Education exceeded our expectations by custom-designing a program tailored to our specific needs. Our leadership team partnered with the Berkeley team as co-faculty, and the participants learned many important lessons that we have shared with the rest of the company. I have no doubt that this program has helped us prepare for our next phase of global expansion. Cepheid will continue its partnership with UC Berkeley for the next several years as a result of the success of this program."