Holly Schroth

  • Teaches the most popular elective program in the Haas MBA program
  • Voted "favorite professor" of undergraduates across the US in Businessweek study
  • Creator of negotiation and influence exercise materials used by educators and trainers worldwide
  • Winner of the Earl F. Cheit award for excellence in teaching in 2009

Holly Schroth, M.A., Ph.D., is an award-winning Senior Lecturer at the Haas School of Business, University of California, Berkeley, and a leading author of negotiation exercise materials which are used worldwide by educators and trainers. She has a Ph.D. in Social Psychology, specializing in Social Cognition. She uses this training to understand how we think about social interaction.

Holly teaches Negotiations and Conflict Resolution and Organizational Behavior to Executives, MBAs and Undergraduates. She has won several awards from MBA students for teaching excellence, was voted "favorite professor" by a BusinessWeek online (Sept. 2006) poll of undergraduates across the United States, and was recently awarded the Earl F. Cheit award for excellence in teaching (2009).

Holly consults to and teaches executives at a number of organizations in the United States and abroad, including: Google, Intel, Youtube, AMD, Kaiser Permanente, T-Mobile, The GAP, Erste Bank, Silicon Graphics, Lockheed-Martin, Charles Schwab, Universal Studios, TRW Credit Service, Xerox, Applied Materials, Zhanra.com, KIPP, Altera Corp., Pulte Homes, Deloitte Consulting, Jacobs Associates, Law Offices of Crosby, Heafey, Roach and May, Council of Law Librarians, Murphy Companies, Glenborough Corporation, CIO Institute, American Electronics Association, Women in Business Society, WineRepublic.com, Staples, Conceptus, Cruelworld.com, Careercentral.com, Walmart.com, Women’s Wealth Network, Sidley, Austin, Brown & Wood LLP, Mexico's Federal Electricity Commission, SNP Communications, Partners in Business Systems, CREW, National Association of State Budget Officers (NASBO) and other government entities.

She has published several articles on negotiation and procedural justice in leading journals and has created several negotiation exercises in collaboration with the Dispute Resolution Research Center at the Kellogg Graduate School of Management.

Prior to joining the faculty at the Haas School of Business in 1992, Holly was a visiting scholar at the Kellogg Graduate School of Management, Northwestern University. She received an M.A. in psychology and her Ph.D. in social psychology from the University of California, Santa Barbara.