Holly Schroth

Senior Lecturer (Continuing), Haas School of Business
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"People think that good negotiators are born with their ability, but that's not true. Anyone can learn to be a good negotiator."

Dr. Holly Schroth is a Senior Lecturer at the Haas School of Business at UC Berkeley. 

She teaches Negotiations and Conflict Resolution and Organizational Behavior in the MBA, Undergraduate and Executive Education programs.  She has won several awards from MBA and undergraduate students for teaching excellence and was voted “favorite professor” by a BusinessWeekonline poll of undergraduates across the United States.  

In addition to teaching, she is a trainer, consultant and key note speaker on negotiation and leadership issues to a variety of organizations in the United States and abroad including:  

Technology and Communication: Adobe, AMD, Apple,  Applied Materials, DCG systems, Dropbox, Google, Hotwire Travel Ticker, IBM, Intel, Lam Research,  Lantronix, Nuance Communications, Proofpoint, Relate IQ, Samsung, SanDisk, Sybase, Solon, T-Mobile,YouTube, Vimpelcom, Wikimedia, Xerox

Pharmaceutical and Life Sciences: Bio-Rad, Genentech, Gilead, Novartis, Roche, Lawrence Berkeley National Lab

Financial Services and Consulting: Charles Schwab, Deloitte, Ernst and Young, First Bank, HSBC, Franklin Templeton, J.P. Morgan, Navigant Consulting, Silicon Valley Bank, USAA, Rothstein Kass

Retail and Consumer: Bay Area News Group, Clorox, Ebay, Fitness Anywhere, GoPro, Hallmark, Headsets.com, Meek Lumber, Global Wine Partners,  SF Giants, Staples, Universal Studios, Walmart, Bouquet Collection 

Healthcare: Access Closure, HealthNet, Kaiser Permanente, McKesson, Vocera, ThermoFisher

Engineering, Construction and Real Estate: Ash Grove, ESSROC, Glenborough Corp., Jacobs Associates, Madison Marquette, Pulte Homes, RNM Properties, Swinerton Inc.

Education: Apollo Group, de Young Museum, KIPP, The Thiel Foundation, Pearson Publishing

Aerospace, Energy  and Shipping: CAI Chevron, Lockheed-Martin, Matson, Maersk, PG & E, Statoil

Law: Law Offices of Crosby, Heafey, Roach and May, Sidley, Austin, Brown and Wood LLP

Government, Public Services and Non-Profit Agencies: City of San Ramon, City of Walnut Creek, EBMUD, Getty Conservation, San Mateo County, Santa Clara Valley Water District, The Nature Conservancy, State Board of Equalization

She has published several articles on negotiation and procedural justice in leading journals and has created several negotiation exercises in collaboration with the Dispute Resolution Research Center at the Kellogg Graduate School of Management.  She is one of the leading authors of negotiation exercise materials which are used worldwide by educators and trainers.

She received a MA in psychology and a Ph.D. in social psychology from the University of California, Santa Barbara. She has also taught at Santa Clara University, Saint Mary’s College of California, and Kellogg Graduate School of Management, Northwestern University. Prior to pursuing her Ph.D., she worked in a variety of functional areas in both small and large business organizations as well as in the non-profit sector.

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Academic Background 

PhD, Social Psychology, UC Santa Barbara

MA, Psychology, UC Santa Barbara

BA, Psychology, UC Santa Barbara

Publications & Media

Videos 

A Look Inside the Negotiation & Influence program

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Papers & Articles 

Mind Games

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Awards & Honors 
  • Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2009
  • Club 6 – Faculty Honor Roll for Teaching Excellence, Haas School of Business, 1992-2007
  • Voted America’s Favorite Professor (Undergraduates); Businessweekonline survey (2006)
  • Leavey Faculty Achievement Award for Exceptional Teaching, Santa Clara University, 2003, 2004, 2005
  • Outstanding Teaching Award, Santa Clara University, Summer Sessions Program, 1998
  • Faculty Honor Roll for Teaching Excellence, Kellogg Graduate School of Management, Northwestern University
  • Faculty Honor Role for Upholding the Honor Code, Kellogg Graduate School of Management, Northwestern University
  • Western Psychological Association Best Paper Award
  • Regents Fellowship, UC Santa Barbara
  • Chairman’s Award in Psychology, UC Santa Barbara
Academic Background 

PhD, Social Psychology, UC Santa Barbara

MA, Psychology, UC Santa Barbara

BA, Psychology, UC Santa Barbara

Publications & Media

Videos 

A Look Inside the Negotiation & Influence program

WATCH VIDEO
VIEW MORE
Papers & Articles 

Mind Games

VIEW PAPER
VIEW MORE