Mark Coopersmith

Senior Lecturer, Haas School of Business
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"The way you process failure is one of those crucial elements of entrepreneurship, the resilience, the insights that you get from it."

Mark Coopersmith is a UC Berkeley Executive Faculty Director, instructor at Learn2Launch Berkeley, and founding Author in Residence of the NASDAQ Entrepreneurial Center.

An educator, business leader, and entrepreneur, Mark has spent more than 25 years building and advising high growth businesses ranging from Silicon Valley startups to global enterprises. He draws upon those experiences in the classroom, in his writings, and in speeches, working with students, executives and public sector leaders around the world. In 15 years at UC Berkeley as a Senior Fellow, Lecturer, and Executive Faculty Director, Mark’s teaching has focused on entrepreneurship, corporate entrepreneurship, innovation and leadership. He drives learning and results by linking theory and frameworks with real cases, practical tools, and proven techniques.

In addition to teaching, Mark has launched and led numerous businesses at the intersection of technology, media and brands for companies such as Sony (built a new division from $0 to $150 million in five years) and Newell Rubbermaid (restructured and managed a $400 million technology group assembled through acquisition); has built successful startups (his e-commerce company WebOrder is now owned by Google, ETwater addresses global water scarcity), advises leadership teams at companies such as Intel and DirecTV, and sits on a number of boards.

Mark is the founding Author in Residence at the Nasdaq Stock Exchange’s Entrepreneurial Center, where he shares lessons on launching and growing businesses, and also insights from his recent book “The Other “F” Word,” co-authored with John Danner and published by John Wiley and Sons. He has also shared those perceptions and messages in talks and working sessions with leadership teams from Google, IDEO, Salesforce, Oracle, Wells Fargo Bank, Daimler Benz, Samsung, Genentech and many more.

Mark has mentored, guided and taught teams which have launched exciting new ventures in sectors as varied as web services, consumer electronics, medical devices, education, cancer research and fashion.

He is a frequent media commentator, with insights featured in The Economist, The New York Times, The Wall Street Journal, USA Today, The Financial Times, Fast Company and Entrepreneur; and on CNN, Fox News, NPR and The Huffington Post.

Mark earned his BA and MBA degrees at UC Berkeley. He lives in the San Francisco Bay Area with his college sweetheart, with whom he has two children, and enjoys mountain biking, skiing, tennis and cooking.

Mark Coopersmith serves as Faculty Director for the following Custom Programs:
ASEAN Global Leadership Program
BI Norwegian Business School
IE Business School Entrepreneurial Thinking Program
Posti Program
Silicon Valley Model of Innovation and Entrepreneurship - Asteron

 

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Academic Background 

MBA, Haas School of Business, UC Berkeley

BA, Political Economies of Industrial Societies, UC Berkeley

Publications & Media

Videos 

Can Entrepreneurship Be Taught?

WATCH VIDEO

How to Put Failure to Work in Business

WATCH VIDEO

Leaders, Innovation and Failure

WATCH VIDEO

A Look Inside Startup Bootcamp for Executives

WATCH VIDEO

Author Mark Coopersmith - @theCenter Talks

WATCH VIDEO
VIEW MORE
Books 

The Other "F" Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work

VIEW BOOK
VIEW MORE
Papers & Articles 

How to Gain a Start-up Mindset: Lessons from Silicon Valley

VIEW PAPER

Accelerating Insider Entrepreneurship

VIEW PAPER

The 7 Essential Steps for Putting Failure to Work

VIEW PAPER

How Not to Flunk at Failure

VIEW PAPER

3 Ways to Wring at Least Some ROI From Failure

VIEW PAPER

More Publications by Mark Coopersmith

VIEW PAPER

Business Truisms You Shouldn’t Believe

VIEW PAPER

Lessons on living, launching, and failing

VIEW PAPER
VIEW MORE
Academic Background 

MBA, Haas School of Business, UC Berkeley

BA, Political Economies of Industrial Societies, UC Berkeley

Publications & Media

Videos 

Can Entrepreneurship Be Taught?

WATCH VIDEO

How to Put Failure to Work in Business

WATCH VIDEO

Leaders, Innovation and Failure

WATCH VIDEO

A Look Inside Startup Bootcamp for Executives

WATCH VIDEO

Author Mark Coopersmith - @theCenter Talks

WATCH VIDEO
VIEW MORE
Books 

The Other "F" Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work

VIEW BOOK
VIEW MORE
Papers & Articles 

How to Gain a Start-up Mindset: Lessons from Silicon Valley

VIEW PAPER

Accelerating Insider Entrepreneurship

VIEW PAPER

The 7 Essential Steps for Putting Failure to Work

VIEW PAPER

How Not to Flunk at Failure

VIEW PAPER

3 Ways to Wring at Least Some ROI From Failure

VIEW PAPER

More Publications by Mark Coopersmith

VIEW PAPER

Business Truisms You Shouldn’t Believe

VIEW PAPER

Lessons on living, launching, and failing

VIEW PAPER
VIEW MORE