Peter Wilton

Senior Lecturer (Continuing), Haas School of Business
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"Nobody has a monopoly on innovation. No one company, no one country, no one industry has a monopoly on all good ideas."

Dr. Peter Wilton teaches strategy, marketing, and international management at the Haas School of  Business, University of California, Berkeley. He has also served as Visiting Professor at Stanford University’s Graduate School of Business and as faculty at University of Melbourne and the Australian Graduate School of Management.

Wilton has received numerous awards and fellowships for his work in management, including from the National Science Foundation as well as the Marketing Science Institute. He has been the recipient of the Australian Overseas Fellowship in Management and the Market Research Society of Australia Prize. In the US, he has been recognized by BusinessWeek magazine as one of the country’s leading business instructors.

In addition to his teaching activities, through his private consulting company ORBIS Associates, Wilton also provides a range of strategic management and executive development services to a list of clients representing diverse industries and regions of the world. Among others, his global clients include Cisco Systems, Sun Microsystems, Apple Computer, Johnson & Johnson, Merck & Co. Inc. and Rockwell International. Wilton holds a Bachelor of Commerce (1st Class Honors) from the University of New South Wales in Australia, and a Ph.D. in Management from Purdue University in the United States.

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Academic Background 

PhD, Purdue University

BA (1st Class Honors), University of New South Wales, Sydney Australia

Publications & Media

Videos 

Sustaining & Reframing Innovation

WATCH VIDEO

How Disruptors are Disrupted

WATCH VIDEO

Leader vs. Follower Innovation

WATCH VIDEO

Apple, Innovation & Happy Prisoners

WATCH VIDEO

Double Shot Interview with Dr Peter Wilton

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VIEW MORE
Papers & Articles 

An Interview with Peter Wilton on Marketing Strategy

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Peter Wilton on the Rethinking Marketing Strategy Program

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Peter Wilton shows how and why you should embed and sustain innovation in your organisation.

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Awards & Honors 
  • Best Paper Award, Finance & Treasury Association, 2001
  • Excellence for Outstanding Instructional Intervention, International Society for Performance Improvement, 2000
  • Australian Overseas Fellowship in Management, 1975-1979
  • Albert Haring Doctoral Consortium Fellow, Indiana University, 1979
  • Market Research Society of Australia Prize, 1974
  • Beta Gamma Sigma (U.S. National Honor Society for business students)
Academic Background 

PhD, Purdue University

BA (1st Class Honors), University of New South Wales, Sydney Australia

Publications & Media

Videos 

Sustaining & Reframing Innovation

WATCH VIDEO

How Disruptors are Disrupted

WATCH VIDEO

Leader vs. Follower Innovation

WATCH VIDEO

Apple, Innovation & Happy Prisoners

WATCH VIDEO

Double Shot Interview with Dr Peter Wilton

WATCH VIDEO
VIEW MORE
Papers & Articles 

An Interview with Peter Wilton on Marketing Strategy

VIEW PAPER

Peter Wilton on the Rethinking Marketing Strategy Program

VIEW PAPER

Peter Wilton shows how and why you should embed and sustain innovation in your organisation.

VIEW PAPER
VIEW MORE