Peter Wilton

Senior Lecturer (Continuing), Haas School of Business
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"Nobody has a monopoly on innovation. No one company, no one country, no one industry has a monopoly on all good ideas."

Dr. Peter C. Wilton teaches strategy, innovation, and marketing at the Haas School of Business, University of California, Berkeley. He has also served as a Visiting Professor at the Graduate School of Business at Stanford University, and on the faculties of Duke and Purdue Universities in the United States, Macquarie Graduate School of Management, the University of Melbourne, and the Australian Graduate School of Management in Australia, as well as the executive programs of the University of Michigan, the University of Chicago and Pennsylvania State University.

Dr. Wilton has been the recipient of numerous awards and fellowships for his work in management, including several from the prestigious National Science Foundation, as well as the Marketing Science Institute. He has been the recipient of the Australian Overseas Fellowship in Management and the Market Research Society of Australia Prize. In the US, he has been recognized by Business Week magazine as one of the country’s leading business instructors. In addition, he has been recognized in the "Who's Who" Registry of Leading American Executives. Most recently, Dr. Wilton received recognition from the International Society for Performance Improvement for “outstanding instructional intervention”. Dr. Wilton has published widely, his articles on management appearing in numerous leading journals, including the Journal of Marketing Research, Management Science, the Journal of Consumer Research, the Journal of Retailing, the Journal of Business & Economic Statistics, European Research, and elsewhere.

In addition to his teaching activities, through his private consulting company known as ORBIS Associates, Dr. Wilton also provides a range of strategic advising and executive development services to a list of clients representing diverse industries and regions of the world. As a specialist focus, Dr. Wilton actively assists organizations to develop effective profitable growth strategies through the design and deployment of integrated innovation strategies and customer loyalty architectures.

Among others, his global clients include, in:

North America: Mozilla, NetApp, Cisco Systems, Adobe Systems Inc., Hewlett Packard, Symantec, Sun Microsystems, Intel, Siebel Systems, Autodesk, Apple Computer, Cadence Design Systems, Motorola Mobility, RIM (Blackberry), Roche-Genentech, Bio-Rad, PE Biosystems, UC Berkeley, UC San Francisco, Lawrence Livermore National Lab., Lawrence Berkeley National Lab., Santa Clara Valley Water District, Johnson & Johnson, Merck & Co. Inc., Oracle, Rockwell International, Owens-Corning, Luxfer, AT&T, Pacific Bell, Freightliner, AMTRAK, J.I. Case, Clopay, Owens Corning, Kinetico, Battelle Labs, Southern California Edison, Union Bank;

Asia-Pacific: Johnson & Johnson (Asia-Pacific); NTT, Mazda Corporation, Yanmar Diesel, Kirin Brewery, Takeda Pharmaceuticals, Taisho Pharmaceuticals, Chugai Pharmaceuticals, Nitto Kasei, Hagihara Industries (Japan); IBM, Standard Foods, Hannstar Display Corporation, The Industrial Technology Research Institute (Taiwan); United Overseas Bank, Service Quality Centre (Singapore); Royal Selangor, Glaxo Wellcome (Malaysia); Soedarpo Corporation (Indonesia);

Australia: CSR Building Products, Defence Materiel Organisation, Merck Sharpe & Dohme, Qantas, Coca Cola Amatil, Lion Nathan, Fosters/CUB, Telstra, Macquarie Bank, Zurich, Amcor, Orica Explosives, Incitec, Blake Dawson Waldron, Minter Ellison Lawyers, Lend Lease, OneSteel, Australia Post, Ergon Energy, Goldman Sachs/JB Were, Austrade, Queensland Treasury Corporation, Queensland Rail, Incitec, Queensland Investment Corp., Local Government Association of Queensland, Uniting Care, Stanwell Power Corporation, Deloitte Touche Tohmatsu, ANZ Bank, Commonwealth Bank, National Australia Bank, AMP Capital;

Europe: Nokia, StatOil-Hyrdo, DNV-GL, Ericsson, Swisslog, Philips Semiconductor, British Airways, Saint Gobain, Erste Bank, Demir Bank, and;

Central and South America: Coca Cola (Mexico), Banca Serfin (Mexico), Mexico Electricity Commission, Profuturo (Peru), Virutex/Ilko (Chile), CAPATEC (Panama), Banco Popular Dominica (Dominican Republic); Previnter, ING (Argentina); Apoyos (Peru); ProExport (Colombia), Peldar (Colombia); Seminarium (Chile).

In his capacity as educator, Dr. Wilton has collaborated with a variety of international professional bodies to design and deliver executive development initiatives that enrich the organization's membership. Included in this list are The University of Barcelona, The Japan Productivity Center, The National Training Institute of Oman, The Banking Institute of the Republic of China, the Federation of Malaysian Manufacturers, The American-Hellenic Chamber of Commerce (Greece), The Asian Institute of Technology (Thailand), The Turkish-American Association, and others.

Dr. Wilton began his professional career with Colgate Palmolive (Australia) Pty Ltd, where over a period of several years he managed a variety of established household products groups and new businesses. He has also served as Chief Operating Officer for Myer Pacific Holdings N.V., a private equity firm holding a portfolio of controlling, pro-active, investments in companies ranging from digital imaging technology, to laser cutting machinery for the heavy engineering industry.

Dr. Wilton has served as an Officer of the San Francisco professional chapter of the American Marketing Association, responsible for all professional development programs, and as a Director of the Australian-American Chamber of Commerce in San Francisco. Dr. Wilton holds a Bachelor of Commerce (1st Class Honors) from the University of New South Wales in Australia, and a Ph.D. in Management from Purdue University in the United States.

Dr. Wilton is currently a Director of Musica Viva, a leading performing arts organization in Australia. He has also provides strategic assistance to arts performance organizations in the United States, most recently Cal Performances (University of California, Berkeley) and the Major University Presenters collaborative.

Peter Wilton serves as Faculty Director for the following Custom Programs:
City University of Hong Kong
Fudan University
Google LatAm Digital Marketing Program
Melbourne Business School
Seminarium - Colombia
Strategic Marketing and Innovation Program for Isbank
UCSF Leadership Program for Managers

 

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Programs for Individuals 
Academic Background 

PhD, Purdue University

BA (1st Class Honors), University of New South Wales, Sydney Australia

Publications & Media

Videos 

Sustaining & Reframing Innovation

WATCH VIDEO

How Disruptors are Disrupted

WATCH VIDEO

Leader vs. Follower Innovation

WATCH VIDEO

Apple, Innovation & Happy Prisoners

WATCH VIDEO

Double Shot Interview with Dr Peter Wilton

WATCH VIDEO
VIEW MORE
Papers & Articles 

An Interview with Peter Wilton on Marketing Strategy

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Peter Wilton on his Marketing Strategy in the Digital Age Program

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Peter Wilton shows how and why you should embed and sustain innovation in your organisation.

VIEW PAPER
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Awards & Honors 
  • Best Paper Award, Finance & Treasury Association, 2001
  • Excellence for Outstanding Instructional Intervention, International Society for Performance Improvement, 2000
  • Australian Overseas Fellowship in Management, 1975-1979
  • Albert Haring Doctoral Consortium Fellow, Indiana University, 1979
  • Market Research Society of Australia Prize, 1974
  • Beta Gamma Sigma (U.S. National Honor Society for business students)
Programs for Individuals 
Academic Background 

PhD, Purdue University

BA (1st Class Honors), University of New South Wales, Sydney Australia

Publications & Media

Videos 

Sustaining & Reframing Innovation

WATCH VIDEO

How Disruptors are Disrupted

WATCH VIDEO

Leader vs. Follower Innovation

WATCH VIDEO

Apple, Innovation & Happy Prisoners

WATCH VIDEO

Double Shot Interview with Dr Peter Wilton

WATCH VIDEO
VIEW MORE
Papers & Articles 

An Interview with Peter Wilton on Marketing Strategy

VIEW PAPER

Peter Wilton on his Marketing Strategy in the Digital Age Program

VIEW PAPER

Peter Wilton shows how and why you should embed and sustain innovation in your organisation.

VIEW PAPER
VIEW MORE