Investment Management Consultants Association (IMCA) has pre-approved this program for 16 hours of CIMA®, CIMC®, and CPWA® non-IMCA-sponsored continuing education credit. To report non-IMCA-sponsored CE to IMCA, visit Corporate Responsibility Leadership
Strategic Innovation for Competitive Advantage
Learn to strategize, develop and deliver a corporate responsibility implementation plan at the two-day program brought to you by the UC Berkeley Center for Executive Education and the UC Berkeley Center for Responsible Business.
Mainstream corporations understand that being socially and environmentally responsible serves as a source of competitive advantage and is integral to long-term success. Corporate responsibility (CSR) helps companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace.
However, despite the growing number of CSR success stories, companies continue to struggle with the fundamental challenges of embedding CSR into day-to-day business strategy to maximize business impact.
Corporate responsibility is most effective when it is intimately connected to the corporate brand and strategy -- reinforcing a company’s unique identity and playing an integral part of how it tells its story. With today’s global economic challenges, corporate responsibility is about business innovation and creating competitive advantage -- a critical strategy for leading companies.
CSR is just good business.
Program Description
This two-day leadership program is designed to strengthen senior executives’ efforts to integrate corporate responsibility into their business strategy. Join business leaders and Haas School of Business faculty in hands-on, highly interactive sessions that include corporate responsibility in a shifting world, measuring impact, communicating on corporate responsibility, and forecasting the future of CSR.
At the end of the program, participants will be awarded a certificate of completion by the UC Berkeley Center for Executive Education.
Key Takeaways
Participants will develop the insight to:
- Analyze, build, and refine an effective CSR business strategy
- Develop and manage metrics to measure and maximize impact
- Target CSR-ready audiences
- Enhance capacity to innovate and communicate, winning over coverts
- Capture the power of branding, connecting brand with CSR strategy
- Develop frameworks for decision-making
- Measure trends and report what matters
Highlighted Sessions
Overview of Corporate Responsibility (CSR), Global Trends & Leading Examples
Discuss the current state of corporate responsibility (CSR) – what it is, why companies should integrate it into their business strategies, and why they should do it now. Explore how to develop effective CSR strategies; how to align them with your company’s core objectives, competencies, and stakeholder expectations; and how to maximize CSR value within the firm.
CSR as Core Business Strategy: The C in CSR
Learn how to link CSR to your core business objectives – increase sales, penetrate new markets, engage employees, reduce operating expenses, improve reputation, beat competitors – and leverage your core competencies to create business value & positive social change.
Communicating & Branding Your CSR: Telling an Authentic, Effective CSR Story
Explore the power of branding CSR efforts by communicating to customers, vendors, shareholders, and other stakeholders – closely linking efforts to products and services. The session also explores a framework for the seven principles for effective CSR branding: know thyself, get a good fit, be consistent, simplify, work from the inside out, know your customer, and tell your story.
OTHER SESSIONS & TOPICS
- Effective CSR in Challenging Economic Times
- Leveraging the Power of Social Technology: How to Use it?
- The Psychology of Giving: Change the World & Strengthen Your Brand
- Measuring Your CSR Impact: Maximizing Value
- Engaging Your Most Valuable Asset: Employees & CSR
- Making It Real: Learn from Leading Practitioners
- Socially Responsible Investment Strategy
Who Should Attend
The Corporate Responsibility Leadership Program is designed for:
- Senior executives in charge of CSR/Sustainability
- Functional executives with P&L responsibilities
- Functional executives who manage CSR-related dimensions as a part of their core operations
Participants represent a variety of industries and companies with differing sizes and structures. Organizations are encouraged to send more than one participant so that pairs or teams can work closely to address and resolve their organization’s specific issues. Class size is limited to ensure optimal ratios.
