CSR 3.0: Leveraging Sustainability for Strategic Advantage

Strengthens senior executives' efforts to integrate and align corporate responsibility with their business strategy - because it's just good business.

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Overview

Leveraging Corporate Responsibility Leadership to Enhance Strategy, Brand, and Employee Engagement.

Companies leave value, money and opportunity on the table every day with ineffective CSR. CSR 3.0 helps participants learn to conceptualize, develop, and deliver a business strategy, communications approach, and employee engagement plan that leverages the business value and unrecognized opportunities of corporate responsibility.

Mainstream corporations understand that being socially and environmentally responsible serves as a source of competitive advantage and is integral to long-term success. Corporate responsibility helps companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. However, despite the growing number of Corporate Responsibility success stories, companies continue to struggle with the fundamental challenge of embedding Corporate Responsibility into their day-to-day business strategy.

Corporate responsibility is most effective when it is intimately connected to the corporate brand and strategy, reinforcing a company's unique identity and playing an integral part in the telling of the organization's story. With today's global economic challenges, corporate responsibility is about business innovation and creating competitive advantage — a critical strategy for leading companies.

This program will also include a Sustainability Lab – S Lab – a time during which participants can work to enhance and strengthen their company's own CSR strategy, and get guidance and feedback from course faculty.

 

Program Overview:

This two-day leadership program is designed to strengthen senior executives' efforts to integrate corporate responsibility into their business strategy and branding efforts. Join business leaders and Haas School of Business faculty in hands-on, highly interactive sessions that include corporate responsibility in a shifting world, measuring impact – for the business and beyond, communicating on corporate responsibility, and forecasting the future of Corporate Responsibility.

Program Topics Include:

  • Moving from CSR 1.0 to CSR 3.0 – Where We're Going: Leading Examples and Trends in Corporate Responsibility
  • Strategies and Frameworks for CSR 3.0
  • Engaging Employees Through CSR
  • Are We There Yet? Sustainability Measures of Success
  • What to do Monday Morning: Putting Ideas into Action

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