The Executive Program in Innovation

Immerse yourself in the innovation network of Berkeley-Haas and the Silicon Valley, and learn how to ignite the culture and processes of innovation  in your organization.

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Overview

Leading Through Innovation

There's a way to do it better - find it.

- Thomas Edison

New ideas are an organization's greatest asset.

Grounded in progressive innovation theory and practice, this program teaches you the skills to embrace the complexities of an unpredictable business environment and the acumen to turn new ideas into pioneering products and services. You will take away critical techniques to galvanize opportunity and shape the business landscape in your industry.

Over five days, distinguished Haas faculty team up with business leaders from prominent Bay Area companies to guide sessions that empower individuals and organizations through state-of-the-art innovation practices. Coursework and discussions challenge you to retool your existing management style into one that nurtures creativity and creates a culture of innovation. In-depth sessions train how to use external influences such as technology, the environment, and regulatory changes as opportunities for innovation and how to efficiently leverage great ideas across an organization. The curriculum is enriched by case studies of prominent brands in media, technology and consumer industries and a live panel of Silicon Valley entrepreneurs.

There is no better environment to explore these topics than the Silicon Valley, where the culture of entrepreneurship and innovation inform all that we do.


Takeaways

  • Unrivaled training from industry experts
  • Networking opportunities with peers and Silicon Valley business leaders
  • Cutting-edge theory combined with practical application strategies
  • A keen aptitude for seizing innovation opportunities
  • Tools and frameworks to plan and implement new ideas
  • Leadership and management skills for creating a culture of innovation
  • Expertise in change management

Snapshot of Topics

  • Innovation as a Process
  • Live Cases in Innovation (media, internet, technology, consumer and venture capital companies)
  • Startups as an Innovation Model
  • Building New Entrepreneurial Ventures within Established Companies
  • Brand Management as an Innovation Tool
  • Power and Politics of Innovation
  • Your Innovation Plan

Who Should Attend

This program is designed for those who aspire to lead innovation in their enterprise.

  • New Venture Leaders
  • Those empowered in their organizations to lead new product development
  • Marketing Executives
  • Engineering Executives
  • Research and Development Executives
  • "C"-level executives responsible for approving and/or overseeing new initiatives
  • Board Members
  • Entrepreneurs
  • Venture Capitalists
  • Product Developers
  • Supply Chain Managers
  • Investors and Financiers