The Innovative Organization




Creating and leading an innovative business culture

Innovation drives the modern enterprise. Entrepreneurial leaders of successful firms thrive on capturing and capitalizing on the opportunities created by new technologies, new markets, new customers and new ways of doing business. Our innovation program for high-level managers delivers the skills to galvanize opportunity, evolve new strategies, lead new initiatives and build "the innovative organization."

Over five days, distinguished Haas faculty team up with business leaders from prominent Bay Area companies to guide lively sessions that empower you with strategies and tools to lead an innovative organization. You will learn to use external influences -- such as changing technology -- as strategic opportunities to innovate. You will develop management techniques that efficiently leverage new ideas across your organization. The curriculum includes briefing by leading authors and practitioners, and is enriched by case studies of prominent brands in media, technology and consumer industries and features a live panel of Silicon Valley entrepreneurs.

Dates and Registration

Oct 26, 2015 to Oct 30, 2015
Location: Berkeley, California
Jun 6, 2016 to Jun 10, 2016
Location: Berkeley, California
Oct 31, 2016 to Nov 4, 2016
Location: Berkeley, California
View more dates and locations
Please contact our program consultant:


Call +1.510.642.1316 Email or

Call +1.510.642.9167 Email 

Fee: $7,900
Corporate Discount: Register 5 individuals from your company for the price of 4.


Jerome Engel
Faculty Director
Homa Bahrami
Senior Lecturer
David Charron
Sara Beckman
" The Innovative Organization course is not for the faint hearted! It’s an intense immersive week of learning + collaboration + immense food for thought and exchange with the Haas faculty, global participants and diverse speakers. It was the right blend of knowledge and applicability that I can put into action right away in my role as a change agent. I would recommend the course to those looking for a good challenge and willing to stretch themselves.  "
– Ruma Samdani, MBA, Planning & Performance Management, AARP
" This is an intense and inspring week and a well-structured program that covers the long journey from idea generation to market success, embedding the many facettes of innovation and entrepreneurship into a bigger picture. It provides insights into both worlds: the small startup and the large organization. A world-class faculty, supported from excellent guest speakers from the Silicon Valley scene and beyond. This course will definitely support and improve my future work. "
– Bernhard Wirtz, Owner/Founder, Make Ideas Real
" I didn't realize how much I had learned until I was talking to people at work. The program gave me great insights and was a wonderful learning environment. Professor Jerry Engel is great and the cohort experience was fantastic. I highly recommend the course! "
– John Miles, Director of Market Development, Griffith Business School
" This program is an opportunity to share and learn from experience of senior managers from all around the globe. The program combines experienced tutors and practitioners from the Silicon Valley providing a unique mix that boosts your creativity and thinking about the implementation of the knowledge you have just learned. "
– Mariusz Andrzejczak, Vice President for R&D, BUMAR Ltd.
" In a day and age where ideas are easily generated, the processing and execution of those ideas is critical. This course introduces you to the key concepts, methods, and real world contacts that will assist you when taking your idea from abstract thought to concrete product. "
– Rod Schultz, Sr. Computer Scientist, Adobe
" Jerry Engel's The Innovative Organization class exceeded all expectations.  The course material, Professor Engel's lectures, and the various guest speakers balanced the theoretical with the immediately practical.  Within a week of completing the classes, we were already implementing a new approach to two significant innovation efforts.  The enthusiasm and engagement of each team has never been higher. "
– Michael Peachey, Vice President and Executive Producer - TIBCO User Experience, TIBCO Software, Inc.
" Professor Jerome (Jerry) Engel is a master of the craft of Innovation and he, with his colleagues and contacts, delivers a world class program. Through 5 solid days of real-world insights, discussions and hands-on activities, I was empowered on an innovation discovery. Key highlights networking with a diverse class of international professionals from a wide breadth of industries and learning about the realities from seasoned silicon valley entrepreneurs. I would recommend this course to anyone aspiring to lead positive change in an inspired and pragmatic fashion. "
– Francis Pun, Head of Innovation Program, TEIS Strategic Solutions, TE Connectivity