Leader as Brand Ambassador
Companies are increasingly looking for ways to motivate their employees, encourage individual responsibility for the corporate mission, and create customer focus to drive market share and overall business performance. This program will enable you to build a community of excellence between company employees and a culture of exceptional customer service.
Program Description
By focusing primarily on the development of "soft skills," the Brand Ambassador program shows its participants the value of empathy, honesty and humanity in helping them to become trusted advisors to both internal and external customers. Through role play and acting exercises, facilitated discussions, frameworks, and functional tools, participants will learn how to reach out, connect, motivate and inspire others.
Pioneered by Grenville Wilson, CEO of Avis South Africa, and developed in partnership with Mark Rittenberg of Corporate Scenes, Brand Ambassador is more of a movement than a mere course. Brand Ambassador created a workforce spirit within Avis that increased customer satisfaction to over 90%, cut staff turnover by 10% and catapulted Avis to the #1 rental car company in South Africa, Norway and Sweden.
At the end of the program, participants will be awarded a certificate of completion by the UC Berkeley Center for Executive Education.
Program Topics
- Building Community: Exceeding Customer Expectations
- Communicating with Presence
- Building a Company of Brand Ambassadors
Who Should Attend
- Leaders and those aspiring to leadership roles
Advantages
You will gain the know-how to renew corporate values and win commitment from both veteran and new employees. You will also learn the interpersonal communication skills necessary to represent your corporation and its values both internally and externally.
Key Skills
- The role of senior leadership in driving cultural transformations.
- The role of storytelling and dialogue in building internal and external relationships.
- Creative problem-solving: clarity, impact, and warmth in dealing with customers.
- Knowing the role of emotional intelligence in building relationships.
