Marketing Programs

Marketing at Berkeley-Haas embraces the idea that marketing is involved in every significant decision your organization will face.  Supporting this idea, our marketing programs are:

Strategic.  Marketing is a pivotal driver of growth, helping your firm meet current challenges while positioning you for what comes next.
Quantitative.
  Marketing has evolved from a gut-level approach to a data-rich driver of strategy.  Haas is at the forefront of quantitative research and tools to help you translate mountains of data into insights and action.
Innovative.
  Meeting the rapidly evolving needs of your customers requires new approaches, new business models, and new ideas.

Our Executive marketing programs are highly experiential, focused on your firm’s performance.  Through a rich mix of workshops, simulations, cases, exercises, and peer interactions, we make sure you are able to apply the material to your situation when you return to the office.