Market Research for Decision Makers
Companies can succeed or fail based on developing and implementing the right market research to inform critical marketing and product decisions. The Market Research Program at the UC Berkeley Center for Executive Education ensures that participants know when and how to make these decisions, and delivers the tools necessary to maximize the utility and value of market research within organizations.
Program Description
The Market Research Program at the UC Berkeley Center for Executive Education is designed to provide Marketing and Product Management Professionals with the latest, most effective market research strategies and tools. Successful and profitable marketing and product development depends on using the right tools to ask and answer the right questions. Regardless of whether research is conducted in-house or outsourced, Marketers and Product Managers need to know how to use market research effectively.
At the end of the program, participants will be awarded a certificate of completion by the UC Berkeley Center for Executive Education.
Who Should Attend
While most courses focus exclusively on the tactical creation of research tools, this course teaches marketers and product managers how and when to use research to make critical decisions. Market Research for Decision Makers targets Marketing and Product Management Professionals who use customer, market, and competitive information to drive critical business decisions. This includes executives involved in: corporate marketing, strategic marketing, product management, product marketing, new product development, customer relationship management, market research, and other marketing functions that need an in-depth understanding of the market.
Advantages
You will gain these key skills:
- Knowing whether, when, and why to conduct research
- Knowing which types of marketing questions can be answered best with which types of research
- Integrating research in the product development process
- Making the most profitable product, price, promotion, and place decisions
- Designing surveys and interviews for optimal results
- Knowing when and how to outsource market research
- Getting others to understand and invest in research
