Testimonials
Negotiations & Influence
“The Negotiations course at UC Berkeley was a great investment of time and money that has already paid dividends. I recently found myself in a tense situation where I asked myself “How would Holly deal with this?” I used what I learned to fix the problem and keep a critical partnership fully intact. I am very impressed with this course!”
Johannes de Groot, Senior Director of Operations, Zoran Corp
“On the first day you challenged us to learn something that would help us immediately. I give the course a 100 and am going to send my executive sales team to this course!”
Bob Flury, VP of Sales, Vocera Communications
“The Negotiations course at UC Berkeley is thorough, challenging, and very interactive. It is rigorous training and a great marriage of theory and practical experience.”
David Lundberg, Managing Director, Altus Traffic
“This course helped me identify and use my own strengths while learning new skills that I can immediately implement. I was able to add to my natural skill set.”
Jason Veitch, Regional Business Director, Altus Traffic
“The UC Berkeley negotiations training program provided me with many tools to improve my critical reasoning process. The content was excellent, the role playing hit home and Holly was fantastic!”
Liz Williams, Regional Sales Manager, Paychex
“The UC Berkeley negotiations training program gave me confidence in my own skills and an awareness of the needs and motivations of others.”
Maria Wilson, Senior Scientist, Metabolex, Inc.
“This course was my first exposure to negotiation techniques and has provided me with a solid foundation on which to build. It was well organized and the instructor was excellent.”
Cathleen Stubblefield, Group Marketing Manager, Roche Diagnostics Corporation
“The negotiations course at UC Berkeley was very valuable. The professor was very knowledgeable, and the content was well planned, organized, efficient and interactive. I will be able to immediately implement the negotiation skills I gained in the course.”
Erin Tanner, Account Manager, Global Collect Services
“This course is good for all jobs and all positions!”
Ryan Tankoos, Business Development Manager, Global Collect Services
“The course posed great scenarios with in depth review of strategies and valuable nuggets of information. An excellent investment in professional development that will help me do my job better immediately, working with both internal and external partners.”
Daniel Olstein, Acting Project Director, The Nature Conservancy
"Very well done! Engaging, good use of time, excellent instructor, great content. I highly recommend it.”
Laura Jensen, Conservation Practitioner, the Nature Conservancy
"A solid overall program. The course taught me negotiations skills and helped me understand how I react personally while in a negotiation setting."
Bob Byrtus, Lubricants Business Manager, Chevron
“Excellent program that will help me take away many tools to use in my job. Holly is excellent in getting points across. Great program – a must take.”
Poswal, VP and District Manager, Wells Fargo & Co.
"As someone who negotiates in purchasing real estate in the SF Bay Area and Seattle - I deal with a wide range of sellers from institutional to mom and pop and everything in between. I found that my negotiation skills were much improved across the spectrum after taking this course."
Mike Kim, Director of Acquisitions, BRE Properties, Inc.
"The Haas Negotiations program provides an excellent mix of classroom theory and simulation-based training. I would recommend it to anyone who needs to negotiate in their job."
Josh Shinoff, Senior Manager of Licensing, Strategy & Business Development, Applied Biosystems
"I was extremely pleased with the value I received at the negotiations course at the UC Berkeley Center for Executive Education. I left this program with what I needed for immediate results and a new found confidence in negotiations."
Steve Carn., Senior Manager, Yahoo!
"I can think of no institution better for your continued learning than the Berkeley Center for Executive Education. Whether you're a Fortune 50 CEO, or a videogame creator, your attitudes and understandings of markets, organizations, and consumers will be profoundly affected by the guidance of the Haas School faculty."
Scott Foe, Videogame Creator, Nokia
"The UC Berkeley Center for Executive Education's negotiations course is well structured and engaging. The entire program is relevant and very well thought through, and the active role playing was very helpful in learning how to negotiate with more structure."
Chris Talbot, Senior Director, Strategic Licensing Group, Applied Materials
"Innovative content, outstanding presentation and experienced senior-level peers created a high value course that I will definitely recommend to my colleagues."
Shaun Braun, Director of Development, Oracle Corporation
"We have been able to experience quick value and return on our investment in the negotiations class taught at UC Berkeley. Immediately after the course (and thanks to it), we closed an opportunity over a quarter million dollars at a price point very close to our aspiration point."
Eric Ruud, Senior Vice President of Sales, Sabrix
"Our meetings are big and managing the agenda is usually an exercise in herding cats. After attending the UC Berkeley Negotiations program, I was able to finally have a meeting that focused more on product than on process."
Rainer Hoenicke, Deputy Director, San Francisco Estuary Institute
"The week I attended the UC Berkeley Negotiation program I was on the verge of losing a big internal deal. The day after Holly Schroth's class, I went into a meeting with my customer and not only closed the deal, I built the foundation for a great long-term relationship."
Andy Smith, Vice President of Corporate IT, McKesson Corporation
"The Negotiations Program offered by UC Berkeley's Center for Executive Education has given me new insights into my personal style that has enabled me to leverage my own strengths and weaknesses to be a more effective negotiator."
Murray Phimester, CFO, Mendel Biotechnology
"Professor Holly Schroth was fantastic at imparting real world, practical experience in the UC Berkeley Negotiation program. I have already much improved my negotiation outcomes by going into meetings prepared with my target, aspiration, and resistance points"
Scott Sullivan, IT Project Manager, Contra Costa County
"The UC Berkeley Negotiations course does a great job in providing relevant training and hands on practice. I am confident that applying what I learned in class will help lead to significant business results."
Byron Tatsumi, Director, Strategic Sourcing, Charles Schwab
"I would strongly recommend this program to anyone who negotiates as part of their job including seasoned negotiators who would like to learn fresh approaches."
Jade Boneff-Walsh, Global Vice President, Strategic Alliances, Entrepreneurs' Organization
"The UC Berkeley Negotiations program teaches best practices in negotiations and you remember them well after trying them out in well structured, role playing, breakout sessions."
Jaydan D. Tait, Senior Development Manager, Grosvenor Americas
"Since taking the UC Berkeley Negotiations course, my confidence level in negotiations has increased, and I’m more conscious of doing the right research before starting conversations. This course is very user-friendly and practical."
Brandy Christensen, Associate, Shartsis Friese LLP
"Professor Holly Schroth is as talented a teacher as you will come across at any level of education. Her Negotiations Program offered by UC Berkeley’s Center for Executive Education has improved my ability to successfully compete in my business environment. I would recommend this class to anyone in any line of work."
Jonathan Carr, Development Manager, Grosvenor Americas
"A very engaging, highly dynamic program with great interaction and feedback from colleagues. I had been on the right path, but this program gave me a better idea of why or why not I was successful in my negotiations in the past. Phenomenal!"
Candia Brown, Business Manager, Applied Biosystems


Investment Management Consultants Association (IMCA) has pre-approved this program for 14 hours of CIMA®, CIMC®, and CPWA® non-IMCA-sponsored continuing education credit. To report non-IMCA-sponsored CE to IMCA, visit 