Product Management: Translating Market Opportunities into Profitability
The Product Management program teaches critical business skills and a strategic framework for superior Product Management that will drive companies to new levels of profitability.
Program Description
Designed for product managers and those executives interfacing with product management, this intensive 5-day course delivers a powerful knowledge mix across the product life cycle, including strategic planning, product management execution, and product launch.
At the end of the program, participants will be awarded a certificate of completion by the UC Berkeley Center for Executive Education
Program Topics
Module 1: Strategic Planning (two days)
Module 2: Product Management Execution (two days)
Module 3: Product Launch (one day)
Who Should Attend
- Product Managers, Directors, and Vice Presidents of Product Management
- Engineers looking to move into or interfacing with Product Management
- Strategic planners, VP's, and others who manage product portfolios and corporate strategy
Advantages
During this program, participants will develop the skills to:
- Appropriately allocate resources among products
- Prepare a meaningful business case
- Price products to optimize product and product-line profitability
- Determine the most effective methods for obtaining and integrating market feedback to drive product decisions
- Effectively manage your product team, even without direct authority
- Influence all stake-holders in your products
- Develop a top-notch launch plan
- Optimize the marketing mix
- Develop profitable products customers will love
"My whole career has been focused on the art of launching new products into emerging markets. The practical tools and conceptual insights I was exposed to at the Haas Product Management program extend my skills, and provided me with perspectives and processes I have already deployed in my team. We are all operating at the next level of leadership and effectiveness as a result."
—Steve Brown, Director of Enterprise Verification Marketing, Cadence Design Systems
