Faculty & Speakers
Product Management
Dr. Homa Bahrami is an international educator, advisor, and author, specializing in organizational flexibility & team effectiveness in dynamic, knowledge-based industries. She is a Senior Lecturer at the Haas School of Business, University of California, Berkeley, where she has been on the faculty since 1986. She is the co-author of a major textbook (with Harold Leavitt), Managerial Psychology: Managing Behavior in Organizations, published by the University of Chicago Press, and translated into many languages. Her latest book Super-Flexibility for Knowledge Enterprises, published by Springer (2e, 2009) focuses on practical approaches for organizing and leading knowledge workers in dynamic settings. Homa serves on several boards in Silicon Valley and Europe and is active in executive education and executive development in the US, Europe, and Asia. She works with executive teams on complex re-organizations, team transitions, and team effectiveness, and with HR & OD professionals on executive development and learning interventions.
Sara Beckman, MS, PhD teaches new product development and manufacturing and operations management at the University of California’s Haas School of Business. In nearly twenty years at the Haas School, she has developed, institutionalized and directed the school’s Management of Technology Program, initiated new courses on design, entrepreneurship in biotechnology, and new product development, won three awards from MBA students for excellence in teaching, and received the Berkeley campus Distinguished Teaching Award. Sara consults and teaches with a number of companies including Hewlett-Packard, Wells Fargo Bank and ethnographic research firm PointForward. Prior to and concurrent with her involvement at the Haas School, Sara Beckman worked for the Hewlett-Packard Company, most recently as Director of the Product Generation Change Management Team. Before joining HP and the Haas School, Sara Beckman worked in the Operations Management Services practice at Booz, Allen and Hamilton where she developed manufacturing strategy in a number of diverse industries from pharmaceuticals to aerospace. Sara has B.S., M.S. and Ph.D. degrees from the Department of Industrial Engineering and Engineering Management at Stanford University and an M.S. in Statistics from the same institution.
Randolph E. Bucklin is the Peter W. Mullin Professor at the UCLA Anderson School, where he has been on the faculty since 1988. He holds a Ph.D. in Business (Marketing) and an M.S. in Statistics from Stanford University and an A.B. in Economics from Harvard University.
Professor Bucklin's research interests are in the quantitative analysis of customer purchase behavior. He specializes in choice models using historical records of customer transactions from scanner and Internet data. Using these models, he studies how customers respond to changes in marketing activity (e.g., advertising, price, promotions, distribution), how customers are segmented in their behavior, and how rival brands and stores compete. He has extensively studied customer behavior in variety of retail settings, including consumer packaged goods, automotive markets, and e-commerce. His work has been published widely in the leading academic marketing journals and several of his articles have received awards.
Professor Bucklin currently serves as co-editor-in-chief of Marketing Letters. He also serves on the editorial boards of the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing.
At UCLA, he teaches courses in pricing, sales and channel management, and marketing management in the MBA programs. He offers a doctoral seminar on Internet marketing models and advises PhD students, chairing seven dissertations to date. He has received five awards for teaching excellence at UCLA, including the Neidorf "Decade" Teaching Award (2001). Professor Bucklin served as chair of the UCLA Marketing faculty for six years, from 2000-04 and 2005-07.
Professor Bucklin has worked as a consultant at Bain & Company and as a business journalist for The Washington Post. In his current consulting practice, Professor Bucklin helps companies use quantitative tools to improve marketing decision-making. His clients have included Graphics Controls Corporation, Johnson & Johnson, Baxter Healthcare, Hughes Electronics, Qualcomm, Brentwood Associates, and WPP Group. He has also served as an expert witness in a variety of legal matters involving marketing practices and damages estimation.
Rashi Glazer, MBA, PhD is a Professor at the Walter A. Haas School of Business, University of California where he has won several awards for teaching excellence at the MBA and Executive Education levels, including twice as the Haas School's Best Teacher of the Year Award. He has an MBA in 1979 and a Ph.D. in 1982 from Stanford University's Graduate School of Business and from 1982-1989 was on the faculty at Columbia University's Graduate School of Business. His teaching and research interests are in the areas of competitive marketing strategy, technology and information-technology strategy, interactive and database marketing, e-commerce, and consumer and managerial decision making. Rashi was founder of a communications company specializing in innovative applications of video technology and has consulted to and conducted executive education programs for numerous companies including Agilent, Arbor Health Care, AT&T, Autodesk, Baxter Labs, Boston Scientific, Daimler-Chrysler, Deere & Co., Fairchild Semiconductor, Genentech, Hakuhodo, Hewlett Packard, IBM, Intel, Jones Day, Levi Strauss, United Arab Emirates, and many others. He is the developer of the INFOVALUE program for measuring the value of a firm's information and SUITS, an interactive computer simulation for teaching the strategic use of information and the integration of information technology strategy with business strategy.
Ganesh Iyer, MBA, PhD is a Harold Furst Professor in the Haas School of Business at the University of California, Berkeley. He received his Ph.D. in Management from the University of Toronto. His research interests include coordination in distribution channels, competitive strategy, Internet strategy, customer information markets, and the effects of bounded rationality on competitive markets. He is an associate editor at Quantitative Marketing and Economics and is on the editorial boards of Marketing Science, Journal of Marketing, and Review of Marketing Science. Ganesh teaches the core marketing course and the elective in technology marketing. Ganesh’s research on customer information markets has won the John Little award for the best paper published in Marketing Science or Management Science.
Priya Raghubir, MS, PhD is a Professor at the Haas School of Business, University of California at Berkeley. She received her Ph.D. in Marketing from New York University in 1994. An MBA from the Indian Institute of Management, Ahmedabad, India (1985), her undergraduate degree is in Economics from St. Stephen's College, Delhi University, India (1983). Prior to doing her PhD, Priya worked in the financial industry in Hong Kong (with Jardine Fleming and Citibank) and India (with Citibank) for 5 years, from 1985-1990. She taught at the Hong Kong University of Science and Technology in Hong Kong from 1994-1997. Her research interests are in the areas of survey methods, specifically questionnaire design and experimental methods, as well as psychological aspects of price promotions, visual information processing, and the subjective value of money. Priya has also done Marketing Research courses for Google as well and consulted in Marketing Research for Boston Scientific.
She has published almost 30 articles in major journals including the Journal of Marketing Research, Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, Marketing Science, California Management Review, Memory and Cognition, Journal of Retailing, Personality and Social Psychology Bulletin, Public Opinion Quarterly, Journal of Product and Brand Managements, Journal of Applied Social Psychology, Financial Analysts Journal, Psychology and Marketing, and Marketing Letters. She is on four Editorial Boards of major Marketing journals. She has given almost 90 academic presentations of her research work at major universities, symposia, and conferences around the world. Her teaching interests are in the area of Marketing Research, Consumer Behavior, and Marketing Strategy. She has taught at the undergraduate, MBA, evening MBA, and PhD levels at the Haas School of Business, as well as done executive education in India and China.
Dr. Paul Tiffany is a highly experienced business consultant and an acclaimed facilitator of management training and development programs for leading firms and organizations throughout the world. He currently serves as a Senior Lecturer at the Haas School of Business of the University of California, Berkeley, where he teaches courses in Business Policy & Strategy and International Management. Prior to this Professor Tiffany served as a Lecturer at the Graduate School of Business, Stanford University, and also taught at The Wharton School of the University of Pennsylvania. He currently serves as a Visiting Professor at Sasin, the Graduate Institute of Business at Chulalongkorn University in Thailand; IOMBA, the International Organizations MBA program at the University of Geneva; and the Columbia University School of Business in New York City. Professor Tiffany earned his undergraduate degree from Loyola University, an MBA from Harvard University, and his Ph.D. from the University of California, Berkeley.
Professor Tiffany is also a well-known author. His book The Decline of American Steel was published by Oxford University Press in 1988, and appeared in a Japanese edition in 1989. Business Plans for Dummies (John Wiley & Sons), co-authored with Dr. Steven Peterson, was published in 1997 and again in 2005 in a 2nd Edition. It was a world-wide Top-Five finalist in the Booz Allen/Financial Times "Best Business Book of 1998" competition. The first edition went through fifteen printings, and was available in ten languages. Professor Tiffany is the recipient of several awards for his teaching, including the Cheit Award as the outstanding professor in the Berkeley-Columbia Executive MBA program, in both 2003 and 2004.
Dr. Tiffany currently leads Paul Tiffany & Associates, a multi-specialty consulting and training organization that offers management services to firms throughout the world. Recent clients have included Deutsche Post World Net (Germany), Siam Cement Group (Thailand), Thai Beverage (Thailand), Royal Bank of Scotland, Genentech, The Hartford Insurance Co., Statoil (Norway), Microsoft, Mohegan Sun Resort and Casino, US Steel, Raytheon, Toyota (Japan), Cisco Systems, Korean Management Association (Korea), Banc of America, and MinSheng Bank (China), among many others.
Rich Mironov is CMO of Enthiosys, an agile product management consulting firm He is a software product strategist and veteran of four high-tech startups, and is considered one of the pre-eminent experts on software product management and marketing.
Rich has consulted to more than 20 large and small technology companies on business strategy, product strategy and market analysis, and as an interim product executive. He had product/marketing leadership roles at four Silicon Valley start-ups: Wayfarer Communications, iPass, Slam Dunk Networks and AirMagnet. His early career as a developer and product manager was at Hewlett-Packard, Tandem Computers and Sybase.
Author of the popular newsletter on technology product strategy, Product Bytes, Rich is regular speaker and lecturer on product management and technology. He has an MBA from Stanford University (Arjay Miller Scholar) and a B.S. in Physics from Yale University. Rich serves as VP of Marketing for the Northern California Product Development & Marketing Association (Norcal PDMA).
Holly Schroth, MA, PhD is an award-winning Senior Lecturer at the Haas School of Business, University of California, Berkeley, and a leading author of negotiation exercise materials which are used worldwide by educators and trainers. She has a Ph.D. in Social Psychology, specializing in Social Cognition. She uses this training to understand how we think about social interaction.
Holly teaches Negotiations and Conflict Resolution and Organizational Behavior to Executives, MBAs and Undergraduates. She has won several awards from MBA students for teaching excellence, was voted "favorite professor" by a BusinessWeek online (Sept. 2006) poll of undergraduates across the United States, and was recently awarded the Earl F. Cheit award for excellence in teaching (2009).
Holly consults to and teaches executives at a number of organizations in the United States and abroad, including: Google, Intel, Youtube, AMD, Kaiser Permanente, T-Mobile, The GAP, Erste Bank, Silicon Graphics, Lockheed-Martin, Charles Schwab, Universal Studios, TRW Credit Service, Xerox, Applied Materials, Zhanra.com, KIPP, Altera Corp., Pulte Homes, Deloitte Consulting, Jacobs Associates, Law Offices of Crosby, Heafey, Roach and May, Council of Law Librarians, Murphy Companies, Glenborough Corporation, CIO Institute, American Electronics Association, Women in Business Society, WineRepublic.com, Staples, Conceptus, Cruelworld.com, Careercentral.com, Walmart.com, Women’s Wealth Network, Sidley, Austin, Brown & Wood LLP, Mexico's Federal Electricity Commission, SNP Communications, Partners in Business Systems, CREW, National Association of State Budget Officers (NASBO) and other government entities.
She has published several articles on negotiation and procedural justice in leading journals and has created several negotiation exercises in collaboration with the Dispute Resolution Research Center at the Kellogg Graduate School of Management.
Prior to joining the faculty at the Haas School of Business in 1992, Holly was a visiting scholar at the Kellogg Graduate School of Management, Northwestern University. She received an MA in psychology and her Ph.D. in social psychology from the University of California, Santa Barbara.
Jane Creech is the Founder and Principal Consultant for Strategic Business Systems, a Business Management & Consulting firm based in Silicon Valley since 1999. Jane's practice integrates her background in Product Development System Design & Implementation with her extensive corporate experience in change management, leadership, and executive development and coaching. Additionally, Jane has been an organization development consultant for the past 25 years and provides her clients expertise and measurable results in the areas of strategic planning, organization design, succession planning, culture and values development, teambuilding, conflict resolution and designing and implementing performance and talent management systems. Jane has a B.S. in Psychology from Santa Clara University and an M.A. in Educational Psychology from San Francisco State University. She has lectured on Product Development teams at Haas and at USC over the past 12 years as well as Change Management and Managing Virtual Teams at San Jose State since the early 1990s.
