Product Management: Translating Market Opportunities into Profitability
Testimonials
"The UC Berkeley Product Management course is absolutely comprehensive, thanks to an experienced staff and the use of real-world examples. The negotiation module is particularly relevant to my job, and Berkeley is a great place to visit!"
-Petr Zalesky, Trizetto Group
"The UC Berkeley Product Management course has led me to think more strategically, especially in regards to customer intimacy. The course has made me confident that I can make products that will sell."
-Michael Fuchs, Director- Commercial Lending, Wolters Kluwer Financial Services
"The faculty has an academic foundation and real-life industry experience. The negotiation and strategic planning modules were particularly helpful in teaching me how to better work with partners and how to align my strategy with my company’s. I recommend taking this course with your whole team!"
-Yi Xu, Product Manager, Informatica Corporation
"The experienced faculty led us in an interactive learning format, with high-level, practical take-aways. The most immediate lessons I used at work were negotiation and teamwork techniques, ways to understand the customer and how to use market research. I recommend this course to anyone who makes decisions about products."
-Rachael Jones, Director- Product Management, TriZetto Group
"Fabulous session! The content was well targeted to the issues facing TriZetto's product management team, the discussions and case studies relevant, and the opportunity to consider broader strategic issues was invaluable. The chance to interact with my peers was an added bonus."
- Kristen Aleksa, Associate Vice President, TriZetto Group
"My favorite part about the course was the instructors, they brought real-life practical experience and gave us examples that can be applied immediately. I highly recommend the UC Berkeley program; it was by far better than others of its type. The course has allowed me to grow professionally and I am very confident in my new skills; I've also enjoyed the opportunity to network with other professionals in my field."
- Dennis Carpio, Director of Product Innovation, NetOptics
"A fantastic experience, well worth the investment. This course will make a difference!"
-Richard Hawkins, Product Line Manager, Chevron Corporation
"Compared to other Product Management programs that I attended, this course was very broad and deep at the same time."
-Suhas Jog, Sr. Engineering Manager, TIBCO Software, Inc.
"The Product Management program is an in depth, comprehensive, and practical treatment of product management. This program has equipped me with ready-to-use knowledge required to either work as a product manager or work closely with product managers. I have already started applying several concepts I learnt in competitive strategy, customer focused product design and team negotiations as we are defining the next major version of our product."
-Pradeep Bollineni, Principal Member of Technical Staff, Oracle
"The Product Management Course at UC Berkeley was very, very good. It really made me think about how to go about Product Management."
-Viswanathan Umapathy, Project lead, Oracle USA, Inc.
"The UC Berkeley Product Management Program is an outstanding course that covers all aspects of product management in great depth, and has provided me with a much greater understanding of the requirements of the job. The standard of presenters was exceptional, and certainly far higher than on any other business program that I have attended. I would strongly recommend this program for all product managers in all industries."
-Colin Sharman, Director Global Third Party Software Product Management, Hitachi Data Systems Limited
"The Product Management Course at UC Berkeley was very insightful. It clarified some personal observations that needed focus."
-Patricia Harrington, Sr Global Product Manager Molecular Business Unit, Siemens Healthcare Diagnostics
"The faculty at the UC Berkeley Product Management course was the highest quality I've ever experienced."
-Mark Frank, VP of Acquisition Ops and Engineering, Intermap, Inc.
"The UC Berkeley Product Management course was great. Well thought out and presented. An MBA in a hurry. Good job!"
-Akash Pai, Director, Product Management, Yahoo!, Inc.
"The faculty at the UC Berkeley Product Management Course had an unbelievable depth of knowledge. I'm on information overload!"
-Brooke Hazard, Vice President, Marketing & Product Development, Eagle Community Credit Union
"The Product Management Course at UC Berkeley provided an excellent overview of the basic principles of what Product Management is all about!"
-Aamir Waheed, Senior Product Manager, Cisco Systems
"The UC Berkeley Product Management Course does an excellent job of matching the components of real-world Product Management functions with academic theories and concepts. The course allows you to learn how to perform better at all aspects of Product Management."
-Trevor McLeod, Assistant Product Manager, Sunpower Corporation
"UC Berkeley has the most valuable and complete Product Management program I have ever attended. The quality of the educators is simply amazing and the topics are extremely relevant to my responsibilities."
-Eric Fournier, Sr. Product Manager, Watt Stopper/Legrand
"The faculty leading this course were fantastic. They provided tactical, useable information while also providing strategic, cutting-edge best practices from their research."
-Avi Gupta, Director of Marketing, Mentor Graphics Corporation
"I've already recommended this program to many other product managers at Yahoo! Inc. The UC Berkeley Product Management program presents a clear overview of the role of a Product Manager and then dives into the details to provide useable, relevant tools."
-Martin Price, Sr Manager, Product Management, Yahoo! Inc.
"I would recommend this course to any executive, technical or business line manager that has a stake in the companyÕs product position and growth".
-Duane Dopkin, Senior VP Technology, Paradigm
"The Haas School's Product Management program is an excellent, concise overview of product management practices in the real world. The program has clearly shown me ways to increase our competitive advantage as we build new products."
-Land du Pont, Executive Director of Content and Product, Conde Nast
"The UC Berkeley Product Management program is perfect for any product manager that is looking to elevate their work to the next level. The program's highly experienced faculty covers all aspects of product management and more importantly focuses on methods and techniques that can be applied immediately to your daily work."
-David De Angelo, Manager, Product Management, Sterling Testing Systems
"Within a few days of returning from the UC Berkeley Product Management program, I used my new product portfolio management skills to align our company's product development with our profitability goals. The program provided immediate benefit and impact to our business."
-Matthew Carter, Director of Marketing, Volterra Semiconductor Corporation
"This is the first program I have participated in that addressed exactly what I do as a product management leader in a technology firm. From pricing and negotiations to managing without authority, this program exceeded all my expectations. The results: I received a promotion and my company improved margins and sales."
-Brett O. Theiss, Director, Product Management, Earthlink Network, Inc.
"The UC Berkeley course is about applying common sense principles and approaches to the Product Management discipline. It is a refreshing look at what really matters - and how to make that happen."
-Benjamin Akin, Product Manager, AMI Semiconductor
"Like my MBA on speed. The Haas Product Management program condensed everything I need to know for my job into just one actionable week."
-Kimberly Sauceda, Product Manager, Plantronics
"My whole career has been focused on the art of launching new products into emerging markets. The practical tools and conceptual insights I was exposed to at the Haas Product Management program extend my skills, and provide me with perspectives and processes I have already deployed in my team. We are all operating at the next level of leadership and effectiveness as a result."
-Steve Brown, Director of Enterprise Verification Marketing, Cadence Design Systems
"The UC Berkeley Product Management program, particularly the sessions on pricing and positioning, was of tremendous help during the launch of my new product. The program was amazing in all aspects, content, presentation and overall organization, and I am recommending it to everybody, inside and outside my company."
-Silja Yates, Product Manager Ð Integrated Systems, Velocity 11
"The Product Management program at UC Berkeley was the most practical business course I have ever attended. It provided ideas that I can actually carry out in the real business environment."
-Yiwen Huang, Senior Product Manager, Sybase, Inc.
"Sun has been one of the finest training grounds for a Product Manager, but the new ideas taught in the Haas School of Business Executive Education Product Management Program have driven us towards a totally re-engineered solution for our next release."
-Miha Ahronovitz, Line Product Manager, Sun Microsystems
"The Product Management program at the Haas School of Business provided me with invaluable, tangible skills that I have already been able to apply to my business. Just two weeks after the program end, I've already put to use reference pricing techniques, new methods of maintaining contact with our customers, and have modeled the Southwest and Ikea examples of how to put strategy into action."
-John Pierce, Senior Product Marketing Manager, Cadence Design Systems
"I loved the way the UC Berkeley Product Management program combined business theory with absolutely practical material I now use day to day at work. I brought back notes for my team and we immediately used ethnographic market segmentation techniques in market research for a new product."
-Bryan Bleil, Senior Director of Product Development, LeapFrog
"I've been coming to Executive Education classes at the Haas School of Business for several years. I credit the Product Management program, and other Haas programs, for helping me grow Z Microsystems 5x since I began."
-Jack Wade, CEO, Z Microsystems
"Attending the Haas Product Management program was a true joy and I use the strategies I learned there literally daily. The icing on the cake was having access to the same top-notch faculty and lecturers that teach in the Haas MBA program."
-Matt Mizenko, Senior Program Manager, Product Marketing, Multimedia Experiences, Nokia
"The UC Berkeley Product Managment Program provided me with new approaches to product strategy and market research which I immediately and successfully used on a product launch in progress."
-Kiran Ghodgaonkar, Senior Product Manager, Nortel
"I highly recommend this course for anybody who wants to completely understand product management."
-Jonathan Schimmel, Manager, Customer Operations, Bio-Rad Laboratories
