Pricing for Profitability in the Information Age
Companies leave millions, sometimes billions, of dollars on the table every year through sub-optimal pricing practices. The current abundance of customer data, in the context of increased global competition and the instant information sharing made possible by the internet, requires companies to not only set the right prices, but to continually monitor and refine pricing.
Program Description
The four-day Pricing program at the UC Berkeley Center for Executive Education equips managers with proven techniques for assessing, formulating, and monitoring pricing strategies. Participants will learn several powerful principles of pricing, and will explore innovative approaches that take full advantage of the rapid changes brought about by the information age. The tools developed in this course will enable participants to fully integrate the 3Cs of pricing (Customers, Competitors, and Costs) into the best price for your products.
At the end of the program, participants will be awarded a certificate of completion by the UC Berkeley Center for Executive Education.
Program topics
- Economic Value to the Customer
- Beating the Competition
- Fighting a Price War
- Price Sensitivity Analysis
- Demand Forecasting
- Price Contract Negotations
- Product Line Pricing, Bundling, and Versioning
- Price Customization
- Licensing Models
- Auctions
- Revenue Management
- Revenue Models
Who Should Attend
This course is targeted for Product Management, Marketing, Pricing, and Finance professionals who are responsible for pricing products and services. This course is ideal for the executive who has responsibility for pricing an entire product or service line.
Advantages
After completing this program, participants will possess a solid understanding of current pricing practices in product and service industries, as well as when and how to apply state-of-the-art frameworks for optimizing pricing decisions.
