Companies today operate in a fast-paced, highly unpredictable business environment, where innovation and entrepreneurial approaches are rewarded. In such an environment, owning a unique position in the marketplace can often mean the difference between success and failure. So how does your company measure up?
Having a strong understanding of the competitive landscape –- and your company’s optimal positioning within it -– can provide the strategic advantage needed for that success.
Build Lasting Competitive Advantage
An essential course in business strategy, Strategy in Competitive Markets provides the latest and most innovative techniques for assessing and evaluating the competition. Topics covered include:
- Strategy and Competitive Positioning
- Competition Extended: Network Effects
- Corporate Level Strategy
- Strategic Value Curves
- Innovation Strategies for Emerging Technologies
Gain Insights From Top Strategic and Innovation Thought Leaders
Led by top thought leader in strategy, innovation and entrepreneurship, Berkeley-Haas professor and faculty director Toby Stuart, this unique four-day intensive course uses a unique blend of theory, practice and case studies to promote a thorough understanding of competitive strategy and innovation.
High-profile Silicon Valley executives and entrepreneurs from companies like Google and PayPal provide additional C-suite perspectives and approaches for navigating –- and mastering -– the competitive landscape.