Strategy in Competitive Markets


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In today's fast-paced and highly unpredictable business environment, it is more essential than ever for business leaders to possess forward-looking techniques for assessing competition and positioning for competitive advantage.

An essential course in business strategy, Strategy in Competitive Markets, delivers forward-looking techniques for assessing competition and effective positioning for competitive advantage. The course covers all areas of strategy including interactive strategy, corporate strategy, entrepreneurship and strategic repositioning. Participants take away practical methods for strategy formulation and implementation for business units and multi-business corporations. 

Dates and Registration

May 12, 2014 - May 16, 2014
Location: Berkeley, CA
Please contact our program consultant:

Call +1.510.642.9167 Email or

Call +1.510.642.1316 Email or

Fee: $7,500
Corporate Discount: Register 5 individuals from your company for the price of 4.


Toby E. Stuart
Faculty Director
John Morgan
" The professors’ presentations of the select case studies focused on elements that framed the scenarios broadly and made the analyses applicable to many business sectors.  The learning experience was further enhanced by the deep class discussions on the forces that shape strategy.  If you need to think strategically, this course is a must. "
– Dr. Cesar Maldonado, P.E., President, Texas State Technical College Harlingen
" The Strategy in Competitive Markets program provides an intense and rewarding 5 day session, mixing theory with case studies and high-profile industry speakers, providing a unique blend of knowledge, group discussions and self-learning. Professor Stuart’s engaging style makes the whole experience first class, and enables those who attended to immediately apply learning to their day jobs. And with the great network of executives one creates with other participants, I can only highly recommend anyone looking after their business, brand or product line strategy to attend! "
– Gérard Métrailler, Senior Director of Product Management, Corel Corporation
" The course was a great experience (challenging, a tsunami of interesting items, and I experienced a great return on my investment ). I profit (ed) a lot from that. Strongly recommended. "
– Michael Witte, Head Strategic Marketing, Fraunhofer Heinrich Hertz Institute
" I took Professor Toby Stuart’s Strategy Program in June, and last month I took Art of The Pitch where Adam Leipzig and Penny Kreitzer helped me refine my skills. I received a high visibility promotion after taking those 2 classes in combination, and attribute my promotion to the Exec Ed programs I took at Berkeley. "
– Maxx Lobo, Sr. Director, Corporate Development, M&A, RPX Corporation
" Joining this program was truly fabulous experience for me, in terms of its intensive coursework, massive information of selected business cases and Professor Stuart's careful guidance throughout the course. It was engaging, encouraging and worth traveling abroad and physically being present at Berkeley. I recommend it to a person who is truly serious about strategic thinking. "
– So Sasaki, Principal, Incubation Business Department, Global Brain Corporation
" The University of California Berkeley, Center for Executive Education, has been an outstanding program and resource as I look to emboldened my business knowledge. The program is very challenging, but extremely rewarding. To date, I have gained a deeper understanding of competition in Competitive Markets and Financial Analysis as a non-finance professional.  The Executive Education program introduces real-world business scenarios which provided me a more strategic perspective as I relate it to my experience, knowledge and job. Additionally, I’ve expanded my professional network and made friends with both, professors and students. "
– Christopher Gillis, Principal, Pacific Gas & Electric Company