Steven Huff

Visiting Professor (Associate), Haas School of Business
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Steven Huff teaches marketing in the Executive MBA program at the Haas School of Business at UC Berkeley. He is also an Associate Professor of Marketing at Utah Valley University where he is co-creator of two novel programs: the first full digital marketing degree offered by a public university in the United States and a new MBA program that weaves the development of thinking, leadership, and interpersonal skills through every course in the curriculum.
 
Steven is an expert in and regularly teaches graduate courses on marketing strategy, digital marketing, and creativity and problem solving. He has taught marketing for over fourteen years across four universities comprising over fifty courses and reaching over 2,000 students. He holds one teaching award from UC Berkeley and two university-wide teaching awards from Utah Valley.
 
In addition to his university teaching, he also actively engages in consulting and corporate education. His work has benefited a variety of companies from start-ups to small and medium-sized firms to multi-billion dollar businesses including 3M, Adobe, Intel, and Cisco. His current and former clients span multiple industries including medicine and healthcare, business intelligence, tax and audit, skin care, baby products, industrial equipment, servers and network equipment, mining, software, consumer services, and beverages.
 
Before entering the Ph.D. program at Berkeley, he worked as a computer engineer at L-3 Communications Systems-West, a major contractor for the U.S. Department of Defense, and on the marketing team in the Network Equipment Division at Intel.
Programs for Individuals 
Academic Background 

PhD, UC Berkeley, Haas School of Business, 2008

MBA, BYU, Marriott School of Management, 2002

BS, Utah State University, Computer Engineering, 1998

Publications & Media

Papers & Articles 

Clicking through overload: When choice overload can actually increase choice

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The Z-Effect: Why Good Is Good, but Better Is Better

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When Economic Experiments Can Help Consumer Research

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Consumer Retaliation: Confirmation and Extension

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Awards & Honors 
  • 2014 UVU Wolverine Achievement Award: Faculty (Full-Time) of the Year (one award university-wide)
  • 2013 UVU Alumni Association Educator of the Year (one award per school in the university)
  • 2007 Outstanding Graduate Student Instructor, UC Berkeley
  • 2006 AMA-Sheth Doctoral Consortium Fellow, University of Maryland
Programs for Individuals 
Academic Background 

PhD, UC Berkeley, Haas School of Business, 2008

MBA, BYU, Marriott School of Management, 2002

BS, Utah State University, Computer Engineering, 1998

Publications & Media

Papers & Articles 

Clicking through overload: When choice overload can actually increase choice

VIEW PAPER

The Z-Effect: Why Good Is Good, but Better Is Better

VIEW PAPER

When Economic Experiments Can Help Consumer Research

VIEW PAPER

Consumer Retaliation: Confirmation and Extension

VIEW PAPER
VIEW MORE