Strategy in Competitive Markets

Go Inside the Program

Companies today operate in a fast-paced, highly unpredictable business environment, where innovation and entrepreneurial approaches are rewarded.  In such an environment, owning a unique position in the marketplace can often mean the difference between success and failure. How does your company measure up?

Having a strong understanding of the competitive landscape –- and your company’s optimal positioning within it -– can provide the strategic advantage needed for that success.

Build Lasting Competitive Advantage

An essential course in business strategy, Strategy in Competitive Markets provides the latest and most innovative techniques for assessing and evaluating the competition. Topics covered include:

  • Strategy and Competitive Positioning
  • Competition Extended: Network Effects
  • Corporate Level Strategy
  • Strategic Value Curves
  • Innovation Strategies for Emerging Technologies

Gain Insights From Top Strategic and Innovation Thought Leaders

Led by top thought leader in strategy, innovation and entrepreneurship, Berkeley-Haas professor and faculty director Toby Stuart, this unique four-day intensive course uses a unique blend of theory, practice and case studies to promote a thorough understanding of competitive strategy and innovation.

High-profile Silicon Valley executives and entrepreneurs from companies like Google and PayPal provide additional C-suite perspectives and approaches for navigating –- and mastering -– the competitive landscape.

The Registration Deadline for the June 2017 Program is May 30, 2017.


Key Takeaways

  • How to assess the competitive landscape in your industry 
  • How to design a competitive corporate strategy
  • Core frameworks in strategy and corporate entrepreneurship
  • Business model design for new growth
  • Strategies for repositioning

Who Should Attend

  • Vice presidents 
  • General managers
  • Sales and marketing executives
  • Finance executives
  • Operations executives
  • Any position impacting company strategy

Dates and Registration

Fee: $7,500
Location: Berkeley, California

Download a Sample Schedule

Download a Program Brochure

Program Objectives


Contact Us

Kristina Susac


Program Director
Toby E. Stuart
Professor of Innovation and Entrepreneurship, Haas School of Business
Toby E. Stuart is the Helzel Chair in Entrepreneurship, Strategy and Innovation; the Faculty Director of the Berkeley-Haas Entrepreneurship Program; Associate Dean, External Affairs; and Chair of the...
Program Director
John Morgan
Professor, Haas School of Business, Faculty Advisor, UC Berkeley Executive Education
Dr. John Morgan is the Gary and Sherron Kalbach Professor of Entrepreneurship at the University of California, Berkeley. He is a Director of the Fisher Information Technology Center and the...