Strategy in Competitive Markets

Go Inside the Program

Companies today operate in a fast-paced, highly unpredictable business environment, where innovation and entrepreneurial approaches are rewarded.  In such an environment, owning a unique position in the marketplace can often mean the difference between success and failure. How does your company measure up?

Having a strong understanding of the competitive landscape –- and your company’s optimal positioning within it -– can provide the strategic advantage needed for that success.

Build Lasting Competitive Advantage

An essential course in business strategy, Strategy in Competitive Markets provides the latest and most innovative techniques for assessing and evaluating the competition. Topics covered include:

  • Strategy and Competitive Positioning
  • Competition Extended: Network Effects
  • Corporate Level Strategy
  • Strategic Value Curves
  • Innovation Strategies for Emerging Technologies

Gain Insights From Top Strategic and Innovation Thought Leaders

Led by top thought leader in strategy, innovation and entrepreneurship, Berkeley-Haas professor and faculty director Toby Stuart, this unique four-day intensive course uses a unique blend of theory, practice and case studies to promote a thorough understanding of competitive strategy and innovation.

High-profile Silicon Valley executives and entrepreneurs from companies like Google and PayPal provide additional C-suite perspectives and approaches for navigating –- and mastering -– the competitive landscape.

 
The Registration Deadline for the June 2017 Program is May 30, 2017.

 

Key Takeaways

  • How to assess the competitive landscape in your industry 
  • How to design a competitive corporate strategy
  • Core frameworks in strategy and corporate entrepreneurship
  • Business model design for new growth
  • Strategies for repositioning

Who Should Attend

  • Vice presidents 
  • General managers
  • Sales and marketing executives
  • Finance executives
  • Operations executives
  • Any position impacting company strategy

Download a Sample Schedule

Download a Program Brochure

Program Objectives

FAQs

Contact Us

Kristina Susac
+1.510.717.4801
susac@haas.berkeley.edu

Faculty

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Program Director
Toby E. Stuart
Professor of Innovation and Entrepreneurship, Haas School of Business
Toby E. Stuart is the Helzel Chair in Entrepreneurship, Strategy and Innovation; Faculty Director of the Lester Center for Entrepreneurship; Dean, External Affairs; and Chair of the Department of...
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Program Director
John Morgan
Professor, Haas School of Business
John Morgan is the Oliver E. Williamson and Dolores J. Williamson Chair of the Economics of Organizations at the University of California, Berkeley. He is the founding director of the UC Berkeley...
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Program Director
Kurt Beyer
Lecturer, Haas School of Business
Dr. Kurt Beyer is a member of UC Berkeley’s Haas Business School and Graduate School of Information Science faculties, where he teaches Cal’s prestigious Entrepreneurship Program to MBAs, undergrads...
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Program Director
Shachar Kariv
Chair of UC Berkeley Economics Department and Professor of Economics; Visiting Professor, Haas School of Business
Shachar Kariv is the Benjamin N. Ward Professor of Economics and Department Chair, and former Faculty Director of Experimental Social Science Laboratory (Xlab). His research in experimental and...