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HP's Sleek New Logo Comes From a Previous Project

04.16.16
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Inc. | HP's Sleek New Logo Comes From a Previous Project
Ilan Mochari | April 5, 2016

HP's sleek new logo is not entirely new. And that's inspiring news for entrepreneurs and creatives who cycle daily through dozens of ideas, visual and otherwise.

As reported in The Verge, the logo--depicted above--actually debuted in 2011. It's the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity. Back then, HP didn't end up using the logo, but there was plenty of buzz about the iconic brand's potentially new ...READ MORE