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Seven Steps To A Better Integrated Marketing Communications Strategy

03.16.17
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Forbes | Seven Steps To A Better Integrated Marketing Communications Strategy
Ahmad Kareh | MARCH 16, 2017

It's a question that's been asked many times: If all of your friends jumped off of a bridge would you?

From major corporations to small businesses, jumping on a new trend without consideration for the integrated marketing communications (IMC) strategy is a common occurrence. Each time this happens, I have a very difficult time not quoting my parents.

Having an IMC strategy is the difference between advertising on purpose and getting lucky. An effective IMC will outline a core message, highlight your competitive advantage, address the appropriate target market, and tailor the message to fit supportive media channels. Essentially, the message remains… READ MORE