Patatoukas joined UC Berkeley in 2010 and has since become a standout member...
San Francisco... | BY San Francisco Business Times
You’ve designed a new program for UC Berkeley ExecEd called: Marketing Strategy in the Digital Age. Could you share...
Dr. Homa Bahrami on ways leader can improve team performance. Dr. Bahrami is an international educator, advisor, and author,...
From major corporations to small businesses, jumping on a new trend without consideration for the integrated marketing...
Forbes | BY Ahmad Kareh
The biggest marketing challenge facing organizations in the digital age is to accept that the organization’s current success and...
Dr. Laura Kray is the founding director of the Women’s Executive Leadership Program of the Center for Executive Education at UC...
The case for increasing the amount of women in leadership roles has been made time and time again. Not only do women make up half...
Imagine you were recently promoted at work. You now command a higher salary, lead more...
The Conversation | BY Jessica A. Kennedy, Cameron Anderson
Today, chatbots are much more sophisticated and make use of some pretty high-level artificial intelligence...
Entrepreneur | BY Eric Samson
In a ferocious marketplace, companies that maintain their industry lead are those that are able to anticipate the next iteration...