John Morgan

Oliver E. and Dolores W. Williamson Chair of the Economics of Organizations | Founding Director, Xlab | Faculty Co-Director, Berkeley Executive Education| Distinguished Teaching Fellow, Haas School of Business
circle headshot of John Morgan

John Morgan is the Oliver E. and Dolores W. Williamson Chair of the Economics of Organizations at Berkeley Haas. He served as a Co-director of the Fisher Information Technology Center and a Founding Director of Xlab, the Experimental Social Sciences Laboratory. Before coming to Berkeley, he was a professor at the Woodrow Wilson School of Public and International Affairs at Princeton University. He earned his PhD and MS from the Pennsylvania State University, as well as earning a BS (summa cum laude) at the Wharton School of the University of Pennsylvania.

Morgan is an editor for the Berkeley Electronic Journals for Theoretical Economics. He is also an associate editor at Management Science and Economic Theory and a member of the editorial board for the California Management Review. His most recent consulting experience is in the area of auctions and dynamic pricing for Google, Digonex, and Paging Systems. He has received awards from the National Science Foundation, and he was selected as a visiting scholar at the Hoover Institution and the International Monetary Fund. His research on online pricing earned him a best paper award for 2004 in Journal of Industrial Economics. His article “Price Dispersion in the Large and in the Small: Evidence from an Internet Price Comparison Site” won the Journal of Industrial Economics “best article” prize in 2005. His class on game theory is one of the most popular at Berkeley Haas.

John also co-creates impactful custom programs for our corporate, government, and university partners.  

Academic Background 

PhD, Pennsylvania State University

MA, Economics, Pennsylvania State University

BS, Economics, The Wharton School, University of Pennsylvania

Publications & Media

Papers & Articles 

The Ponds Dilemma.

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Aspiring to Succeed: a Model of Entrepreneurship and Fear of Failure.

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Strategic and Natural Risk in Entrepreneurship: An Experimental Study.

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Identification and Estimation of Online Price Competition With an Unknown Number of Firms.

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Who’s Naughty? Who’s Nice? Social Preferences in Online Industries.

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How much is a Dollar Worth? Tipping versus Equilibrium Coexistence on Competing Online Auction Sites

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Awards & Honors 
  • Oliver E. Williamson Award, Berkeley Haas School of Business, 2014
  • Judge Business School Fellow at Cambridge, 2008
  • Visiting Fellow Commoner Award, Trinity College, University of Cambridge, 2007
  • Earl F. Cheit Award for Excellence in Teaching, 2006
  • W. Glenn Campbell and Rita Ricardo-Campbell National Fellowship, 2001-2002
  • National Science Foundation Research Grant, 2004-2007, 2001-2004, 1997-1999
  • Sloan Fellowship, 2000-2002
  • Russell Sage Foundation Research Grant, 1997-1999
  • Cyril E. Black Preceptorship, 1996-1998
  • Pennsylvania State University Graduate Fellowship, 1993-1995
Academic Background 

PhD, Pennsylvania State University

MA, Economics, Pennsylvania State University

BS, Economics, The Wharton School, University of Pennsylvania

Publications & Media

Papers & Articles 

The Ponds Dilemma.

VIEW

Aspiring to Succeed: a Model of Entrepreneurship and Fear of Failure.

VIEW

Strategic and Natural Risk in Entrepreneurship: An Experimental Study.

VIEW

Identification and Estimation of Online Price Competition With an Unknown Number of Firms.

VIEW

Who’s Naughty? Who’s Nice? Social Preferences in Online Industries.

VIEW

How much is a Dollar Worth? Tipping versus Equilibrium Coexistence on Competing Online Auction Sites

VIEW
VIEW MORE