Pricing for Profitability in the Information Age

Pricing for Profitability in the Information Age

Don’t Lose Millions Due to Sub-Optimal Pricing Strategy

Program Experience

Companies leave millions on the table every year through sub-optimal pricing practices. The current abundance of customer data, in the context of increased global competition and instant information sharing, requires companies to not only set the right prices but to continually monitor and refine pricing.

Taught by UC Berkeley faculty and local industry experts, this hands-on program will help participants assess challenges within their own organizations and experiment with better approaches.

Master Essential Techniques for Profitable Pricing
Possess a solid understanding of current pricing practices and explore innovative approaches that take full advantage of rapid changes brought about by the information age.
Learn How to Make Better Pricing Decisions
Practice assessing, formulating, and monitoring pricing strategies and understand when and how to apply state-of-the-art frameworks to optimize pricing decisions.
Improve Pricing Negotiation
Learn how to successfully analyze and prepare for contract negotiations and high-stakes B2B transactions.
Understand the Role of Pricing in Value Creation
Examine and learn to harness the effects of price setting up and down the supply chain on value capture and creation.

Download the sample schedule & program topics

Program Dates

Cost & Features

Program Fee

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  • Three-day strategy intensive at UC Berkeley Haas School of Business campus 
  • Learn from Berkeley Haas and Executive Education Faculty and local industry experts
  • Dynamic group exercises, case studies, peer coaching  and discussions
  • Exclusive networking opportunities 
  • Access to the program alumni community
  • Pricing for Profitability in the Information Age Certificate of Completion 

Who It's For

  • Product Management, Marketing, Pricing, and Finance professionals who are responsible for pricing products and services.
  • Executives who have responsibility for pricing an entire product or service line.
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Finance & Business Acumen

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.


Interested in customizing this program for your organization?


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