Berkeley Executive Program in Business Analytics

The Berkeley Executive Program in Business Analytics

A 11-month learning journey into the world of applied data science and analytics
 

Program Experience

The Berkeley Executive Program in Business Analytics (EPBA) is an 11-month learning journey into the world of business analytics, led by esteemed Berkeley faculty who combine cutting-edge research with extensive industry experience. The program's comprehensive curriculum covers three core modules that provide you with the frameworks to build and lead data science teams. Through the program, you will gain hands-on experience on effectively using tools leveraging AI/ML to drive strategy and innovation across your organization. Apart from the core topics, you can choose two additional topics to explore from a range of electives which will help enhance your technical skills. You will also apply your learnings in a capstone project to devise a data
strategy roadmap for your organization.

The program offers a unique combination of theory and practice to help you accelerate your career and the data-driven performance of your organization. 

Implement Best Practices for Assembling and Leading Data Science Teams
Apply Relevant Industry Data Science Methods
Frame Problems in a Way That is Amenable to Data Scientists
Identify Root Causes and Increase Clarity with Data
Drive Data-Driven Business Decisions Across the Organization
Build a Data-Driven Culture and Data-Driven Policy
Understand the Relationship Between Data and Decision-Making

Program Dates

Module 0 (online - program orientation): June 23-29, 2021

Module 1 (Live online - core): June 30 - August 11, 2021

Module 2 (Live online - core): August 25 - October 6, 2021

Module 3 (Live online - core): October 20 - December 1, 2021 

Module 4 (online - elective): December 2021 - April 2022

Module 5 (in-person Berkeley campus): June 28-30, 2022* 

*Tentative- Exact dates will be informed later and are subject to change due to prevailing COVID-19 restrictions

Program Topics

The Berkeley EPBA delivers learning that will enable you to leverage data and analytics to drive strategy and innovation across your organization. You will learn through lectures by faculty experts and specialists, case studies, group and individual exercises, and engagements with industry experts/global leaders. The curriculum includes three core modules encompassing data-based decision-making, forecasting trends, and the use of AI/ML for gaining business insights. Additionally, you can choose to specialize in specific areas by selecting two electives from a range of topical modules in line with your career goals. The program culminates with a capstone project in which you will apply your learnings to real-world business challenges.

  • Sampling, surveys and biases: applications
  • Estimating parameters and deriving insights
  • Implementing statistical tests
  • A/B Testing
  • Experimentation and evaluation
  • Decision analysis - decision trees, backward induction
  • Decision making under uncertainty
  • Statistical methods to solve business problems
  • Effective data visualization
  • Game theory
  • Forecasting and trends
  • Time series forecasting and analysis
  • Linear, multiple and ANOVA regression models: business applications
  • Regression diagnostics
  • Economic costs
  • Demand estimation and pricing strategies
  • Market segmentation
  • Tools for competitive advantage
  • Designing effective incentives
  •  
  • Trees, random forest and boosting
  • Analyzing machine learning approaches for business problems: neural networks, support vector machines, trees, multivariate adaptive regression splines, k-NN
  • Leveraging AI for business insights
  • Tools for supervised learning methods
  • Tools for unsupervised learning methods
  •  
  • Mapping of resources from expert backgrounds to solve problems
  • Building a data science team
  • Organizational structure: centralized, distributed or hybrid
  • Designing a tech eco-system which complements the data science team
  • Developing a data-driven culture
  •  
  • Data Strategy
  • AI Applications and Business Strategies
  • Leading Complex Projects
  • Digital Transformation

From session-to-session across the core modules, participants will apply classroom lessons to a capstone project that evolves throughout the course. They are organized in groups or they can work individually on an opportunity or problem they are interested in.

The project asks participants to take the next steps in their team's and organization's leveraging of data for business outcomes. Group and individual coaching sessions will be led by an industry expert serving in a learning facilitator role and include high-touch discussions. Participants submit a presentation that covers the following:

  • Summarizing the opportunity
  • Listing the prioritization criteria for the opportunity. Include, data alignment, cultural alignment, and success metrics
  • Submitting data inventory
  • Using experimental techniques to test your technology strategy
  • Assessing the strategy implementation and propose next steps
  • Participants have the opportunity to presenting the project outcomes during a final day showcase with faculty

Download the program topics

Who It's For

  • Directors
  • VPs
  • Senior Managers 
  • Functional Business Managers and Business Heads
  • Leadership Roles with Oversight of Data Science Teams 
  • Those with a Need to Understand Data Analytics 

Requirements

  • Undergraduate degree 
  • Fluency in written and spoken English
  • Minimum ten years of professional work experience 

Program Partner

Cost & Alumni Benefits

Program Fee
$26,000

Networking and Events

  • Ability to join local alumni chapters or clubs in your region
  • Access to a private network of distinguished Berkeley Haas alumni
  • Invitations to the annual Berkeley Haas Alumni Conference
  • Opportunity to attend select Berkeley Haas and Berkeley Executive Education Networking events opened to the COBE community

Berkeley Resources

  • Access to Haas Insights – Latest research and thought leadership from Industry speakers and faculty 
  • 30% discount on eligible future programs after completion of your Certificate of Excellence in Data Science and Analytics
  • Get an @haas.executivealumni.berkeley.edu email forwarding address
  • Public access to the Long Business Library and other university database services (onsite access only)

News and Communication 

  • One-year complimentary digital subscription to the California Management Review 
  • Berkeley Haas Alumni newsletter 
  • Subscribe to the Berkeley Haas Alumni Jobs e-Newsletter with latest job postings from distinguished employers

 

*All benefits subject to change

Application Deadline

Application Deadlines are noted below. Please note that the application fees vary based off of the date which you apply.

April 22, 2021 - Application Fees: $300
May 20, 2021 - Application Fees: $400
May 27, 2021 - Application Fees: $500

Certificate of Excellence in Data Analytics

Completion of this program awards a Certificate of Excellence in Data Analytics.

Faculty

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