Digital Transformation Strategy

A NEW LEADERSHIP PARADIGM

Master leadership and marketing in a world of digital disruption.

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FROM INCREMENTAL TO INNOVATIVE

Use the new digital realties to make a bigger impact.

ORGANIZATIONAL RESILIENCE

Reframe customer value and uncover hidden needs to establish your future relevance.

About the Program

The digital age brings new challenges to marketers and leaders. Organizations today face multiple shifts in customer behavior, competition, technology, and market boundaries, making resilience an increasingly complex challenge in the industry. In this three-day strategic leadership training program, we lay out the framework for mastering leadership in a world of digital disruption. The Digital Transformation Strategy program examines the key trends impacting the marketer’s role today and provides practical frameworks and methodologies for managing the core leadership and marketing tasks in the context of digital enablement.

Understand the New Realities and Challenges of Competing in a Digital World

Take a deep dive into the world of digital disruption. Understand its causes and consequences across multiple industries and the new realities and challenges of managing marketing strategies and competing in a digital world.

Grasp the Role of Customer Franchise in Driving Market Leadership

Help your organization better understand, connect with, and engage the firm’s target customers in ways that build enduring customer loyalty.

Identify, Shape, and Capture New Customer Value Opportunities

Deliver relevant and unique value to customers and external stakeholders.

Assess Your Digital Leadership Capability

Use the Digital Readiness Scorecard to assess your digital marketing readiness and identify the opportunity space for reframing customer experience and customer value.

Examine and Apply New Digital Strategies

Learn the building blocks of an effective digital leadership strategy, how to identify and respond to the risk of value migration, what it takes to deliver differentiated customer experiences, and the role of customer franchise in business success.

Craft Your Digital Transformation Roadmap

Create your digital leadership plan for organizational resilience using new models for understanding, connecting to, and engaging customers digitally.

Build and Manage a Balanced Portfolio

Use your new knowledge and skills to build an innovation portfolio that sustains current success and ensures future market relevance.

ownload the sample schedule & program topics

Schedule and Topics

Program Dates

Nov. 18, 2020 - Nov. 20, 2020

Location: Berkeley, California

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Download the sample schedule and program topics

Cost & Features

Program Fee

$4,900

Interested in payment assistance from your employer? Click here.

Three-day leadership and marketing intensive program at UC Berkeley Haas School of Business campus
Developed and led by Berkeley Haas faculty & industry experts
Practical frameworks and methodologies for managing the core marketing tasks
Digital Readiness Scorecard/capability
Digital Transformation Roadmap
Exclusive networking opportunities
Access to the program alumni community
Digital Transformation Strategy Certificate of Completion

Who It's For

Professionals in all areas of marketing, branding, communications, strategy, customer experience, product development and management, operations, IT, finance, organizational design, culture, and human capital.
Senior leaders that are responsible for managing the customer experience during a time of change.
A group of colleagues or team who would like to advance their skills together

This program counts toward a

Certificate of Business Excellence

Curriculum Days

Three Days

Pillar(s)

Strategy & Management and Entrepreneurship & Innovation

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

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"The faculty was amazing and inspiring, always being able to support their strategies will real-life examples and companies that have successfully and truly transformed their business model."

- Director, Sales and Business Development, ECENTA America, Inc.

"The practical insights and detailed work of academic research provided by Professor Gregory La Blanc & Dr. Peter C. Wilton brought so much clarity to some grey areas around how to recognize transformational opportunities, role of big data and building a digital-ready organization."

- Head, Channel Operations, Access Bank Plc, Lagos Nigeria

"After this program you will be able to understand how digital enables your business strategy and customer journey, in order to think "out of the box" and design more effective customer experiencies."

- Human Resources Manager, Banco Pichincha (Peru)

Interested in attending this program with a group of your colleagues?

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Interested in customizing this program for your organization?

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Faculty

Faculty Director

Peter Wilton, Senior Lecturer (Continuing), Haas School of Business

Dr. Peter C. Wilton teaches strategy, innovation, digital transformation and marketing in the Haas School of Business, University of California, Berkeley. He has also served as a Visiting...

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