Digital Transformation Strategy
Digital Transformation Strategy
About the Program
The digital age brings new challenges to marketers and leaders. Organizations today face multiple shifts in customer behavior, competition, technology, and market boundaries, making resilience an increasingly complex challenge in the industry. In this three-day strategic leadership training program, we lay out the framework for mastering leadership in a world of digital disruption. The Digital Transformation Strategy program examines the key trends impacting the marketer’s role today and provides practical frameworks and methodologies for managing the core leadership and marketing tasks in the context of digital enablement.
Program Dates
Program Topics
The Digital Transformation Strategy program curriculum covers the following topics:
- How changes are impacting organizations and the role of leaders today
- Understand the causes and consequences of digital disruption
- The explosion of real-time data, modeling, and data analysis capabilities
- Recognize and manage transformation risk
- Understand current leadership effectiveness
- Follow a strategic roadmap for guiding the organization’s digital transformation investments
- Identify transformation opportunities
- Data-driven discovery
- Sustain and reinvent the core of strategic discovery
- Reframe the Business and Operating Model
- Identify the ‘Customer Franchise’ opportunity
- What is the innovation portfolio and what should be included?
- Balance current success with future market relevance
- How to measure success and identify goals for future growth
- Envision future marketing success
- Balance current success with future market relevance
- New models for understanding, connecting to, and engaging customers digitally
- Deliver a differentiated customer experience to build and sustain customer loyalty
- The marketer’s new roles and capabilities
- Assess digital marketing capabilities and the returns from digital investments
- Craft the digital marketing plan: the roadmap for organizational resilience in a world of digital disruption
Who It's For
- Professionals in all areas of marketing, branding, communications, strategy, customer experience, product development and management, operations, IT, finance, organizational design, culture, and human capital.
- Senior leaders that are responsible for managing the customer experience during a time of change.
- A group of colleagues or team who would like to advance their skills together
Cost & Features
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- Three-day leadership and marketing intensive program at UC Berkeley Haas School of Business campus
- Developed and led by Berkeley Haas faculty & industry experts
- Practical frameworks and methodologies for managing the core marketing tasks
- Digital Readiness Scorecard/capability
- Digital Transformation Roadmap
- Exclusive networking opportunities
- Access to the program alumni community
- Digital Transformation Strategy Certificate of Completion
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
"The faculty was amazing and inspiring, always being able to support their strategies will real-life examples and companies that have successfully and truly transformed their business model."
- Director, Sales and Business Development, ECENTA America, Inc."The practical insights and detailed work of academic research provided by Professor Gregory La Blanc & Dr. Peter C. Wilton brought so much clarity to some grey areas around how to recognize transformational opportunities, role of big data and building a digital-ready organization."
- Head, Channel Operations, Access Bank Plc, Lagos Nigeria"After this program you will be able to understand how digital enables your business strategy and customer journey, in order to think "out of the box" and design more effective customer experiencies."
- Human Resources Manager, Banco Pichincha (Peru)Interested in attending this program with a group of your colleagues?
Interested in customizing this program for your organization?
Faculty
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Brochure
Learn more about the program curriculum and the Digital Transformation Strategy learning experience.
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Insights & News
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You’ve designed a new program for UC Berkeley ExecEd called: Digital Transformation Strategy. Could you share...