Sahar Yousef is a cognitive neuroscientist and a lecturer at the Haas School of Business. Sahar Yousef completed her Ph.D. in Cognitive Neuroscience at UC Berkeley in 2018 doing research in the field of brain plasticity. For the past 10+ years, she has conducted research on human performance enhancement and cognitive training. She specializes in taking already high-performing individuals and enabling them to focus longer and process information faster, with less neural effort. Sahar helps companies apply and leverage cutting-edge neuroscience research to improve productivity, innovation, wellness, and talent retention. She does this by creating customized training programs by curating scientifically validated techniques and effective habit-forming systems to actually change the way people, teams, and organizations work. Sahar also founded Productivity House, a high-performance club where ambitious professionals are assessed and trained by experts to optimize their workday, focus, prioritize, and get more done in less time and with less stress. She has directed and co-founded three international conferences and served as president to multiple organizations, been granted several awards for leadership excellence, and also co-founded three courses at UC Berkeley. Sahar sits on the advisory board to three organizations and companies, has worked as a product manager, and consulted on growth, strategy, and UX research in a variety of sectors. Sahar also completed her undergraduate education at UC Berkeley studying Cognitive Science.