Strategy in Competitive Markets

Strategy in Competitive Markets

Build a Lasting Competitive Advantage
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Learn effective tools for competitive analysis and successful business strategy.
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Create and own your unique position within the marketplace.
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Led by top strategy, innovation, and entrepreneurship thought leader, Toby Stuart.

About the Program

Companies today operate in a fast-paced, highly unpredictable business environment, where innovation and entrepreneurial approaches are rewarded. In such an environment, owning a unique position in the marketplace can often mean the difference between success and failure.

This program is led by top thought leader in strategy, innovation and entrepreneurship, Berkeley Haas professor Toby Stuart. It uses a unique blend of theory, practice and case studies to promote a thorough understanding of competitive strategy and innovation.

Understand the World of Corporate Entrepreneurship
Learn and apply core frameworks in corporate entrepreneurship and innovation to drive your business success.
Acquire the Latest Competitive Analysis & Design Tools
Learn how to assess the competitive landscape in your industry, analyze your strategic position, apply strategic value curves, and design for a competitive corporate advantage.
Learn Business Model Design & Repositioning Techniques
Learn how to apply business model design and repositioning strategies to establish a unique position within the marketplace.
Design a Business Model for New Growth
Create a successful business strategy for your organization by using data and evidence from theory and case studies.
Harness Emerging Technologies for Innovation
Understand how emerging technologies can help you reimagine your strategy and gain a competitive edge.

Program Dates

We are in the process of scheduling additional program dates for Strategy in Competitive Markets. Please fill out the waitlist form, and we will contact you once we have scheduled new program dates. 

Program Topics

The Strategy in Competitive Markets program curriculum covers the following topics:

  • Techniques and strategies for competitive positioning
  • The effects of internal activities on competitive advantage
  • Harnessing value through networks of suppliers, competitors, complementors, and customers 
  • The effects of positive and negative network externalities on product and business success
  • The strategic logic of mergers and acquisitions 
  • Analyzing the potential for value creation in M&A 
  • Key lessons of successful M&As  
  • Clarifying the distinction between competitive and corporate-level strategies
  • Strategy-setting in the multi-business company
  • Pricing Models
  • Using strategic value curves to bring customer-centricity into strategy formulation 
  • Reviewing key tests of effective competitive strategies
  • Exploring entrepreneurial leadership
  • The difference between management and entrepreneurial leadership
  • Effective strategies for change management
  • Assessing competitive market drivers  
  • How Intrapreneurship occurs in large companies  
  • Differentiating between incubators vs. accelerators 
  • The core elements of intrapreneurship and incubation 
  • The role of power & influence within effective strategy implementation
  • Developing a sophisticated political map of key stakeholders
  • The importance of building alliances
  • Planning a comprehensive influence strategy

Download the program topics

Download the program schedule

Who It's For

  • Vice Presidents 
  • General Managers
  • Sales and Marketing Executives
  • Finance Executives
  • Operations Executives
  • Any position impacting company strategy

Cost & Features

Program Fee
  • Three-day in-person, strategy deep-dive at UC Berkeley Haas School of Business campus 
  • World-renowned Berkeley Haas and Executive Education Faculty 
  • Discussions with top innovation thought leaders and high-profile Silicon Valley executives and entrepreneurs from companies like Google and PayPal
  • Exclusive networking opportunities 
  • Access to the program alumni community
  • Strategy in Competitive Markets Certificate of Completion 
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Strategy & Management and Finance & Business Acumen

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.


Interested in customizing this program for your organization?


Learn More

Experience the Program

Go inside the program with Professor Toby Stuart and experience the Strategy in Competitive Markets program.

Have More Questions?

Visit our FAQ Page or Contact Us.