Strategy in Competitive Markets

Go Inside the Program

Companies today operate in a fast-paced, highly unpredictable business environment, where innovation and entrepreneurial approaches are rewarded.  In such an environment, owning a unique position in the marketplace can often mean the difference between success and failure. How does your company measure up?

Having a strong understanding of the competitive landscape –- and your company’s optimal positioning within it -– can provide the strategic advantage needed for that success.

Build Lasting Competitive Advantage

An essential program in business strategy, Strategy in Competitive Markets provides the latest and most innovative techniques for assessing and evaluating the competition. Topics covered include:

  • Strategy and Competitive Positioning
  • Competition Extended: Network Effects
  • Corporate Level Strategy
  • Strategic Value Curves
  • Innovation Strategies for Emerging Technologies

Gain Insights From Top Strategic and Innovation Thought Leaders

Led by top thought leader in strategy, innovation and entrepreneurship, Berkeley Haas professor and faculty director Toby Stuart, this unique four-day intensive program uses a unique blend of theory, practice and case studies to promote a thorough understanding of competitive strategy and innovation.

High-profile Silicon Valley executives and entrepreneurs from companies like Google and PayPal provide additional C-suite perspectives and approaches for navigating –- and mastering -– the competitive landscape.


For Spring 2019 dates, please email to be added to our information list.


Key Takeaways

  • How to assess the competitive landscape in your industry 
  • How to design a competitive corporate strategy
  • Core frameworks in strategy and corporate entrepreneurship
  • Business model design for new growth
  • Strategies for repositioning

Who Should Attend

  • Vice presidents 
  • General managers
  • Sales and marketing executives
  • Finance executives
  • Operations executives
  • Any position impacting company strategy

Download a Sample Schedule

Download a Program Brochure

Program Objectives


Contact Us

Marose Eddy


Program Director
Toby E. Stuart
Professor of Innovation and Entrepreneurship, Haas School of Business
Toby E. Stuart is the Leo Helzel Chair in Entrepreneurship, Strategy and Innovation; Faculty Director of the Berkeley Haas Entrepreneurship Program; Dean, External Affairs; and Distinguished Teaching...
Program Director
John Morgan
Professor, Haas School of Business
John Morgan is the Oliver E. Williamson and Dolores J. Williamson Chair of the Economics of Organizations at the University of California, Berkeley. He is the founding director of the UC Berkeley...
Program Director
Kurt Beyer
Lecturer, Haas School of Business
Dr. Kurt Beyer is a member of UC Berkeley’s Haas School of Business  and Graduate School of Information Science faculties, where he teaches Cal’s prestigious Entrepreneurship Program to MBAs,...
Program Director
Shachar Kariv
Benjamin N. Ward Professor of Economics; Visiting Professor, Haas School of Business
Shachar Kariv is the Benjamin N. Ward Professor of Economics, and former Department Chair and Faculty Director of Experimental Social Science Laboratory (Xlab). His research in behavioral...