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Don’t Let the Pandemic Sink Your Company Culture

01.07.21
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Originally published on Harvard Business Review

Working from home remotely due to the COVID-19 pandemic has the potential to threaten many company's cultures. Lacking in-person face-to-face interaction can make it difficult to solidify shared beliefs and a strategically aligned culture. Additionally, research has shown that "even when you create a culture that is strategically aligned and strong (that is, widely shared and intensely valued), it won’t help you over the long run unless you also develop a culture that is adaptive in real-time".

Professor Jenny Chatman and Francesca Gino share three tips to enable your company to become or sustain adaptability. 

1. Hire and promote people who are resilient, adaptable, and exhibit grace under fire.

2. Curate and communicate examples of how the organization is adhering to its cultural values through new practices.

Learn the complete set of tips and read the full article on Harvard Business Review.