Forbes | On the Importance of Entrepreneurial Storytelling
Robin Bruce | FEB. 21, 2017
“Stories are the single most powerful weapon in a leader’s arsenal.” – Howard Gardner
Humans have been telling stories since the beginning of time. One of the most important stories you will ever tell is your entrepreneurial story. Your ability to do this well will have a direct impact on your success.
When we say “story,” we’re talking about much more than a progression of events that leads to an outcome. Your entrepreneurial story isn’t a timeline, it’s a culmination of key moments, lessons learned, pivots, motivation, frustrations, and successes.
TOMS is the keystone example... READ MORE