Expand the Way You Look at Products
Download Your Product Management Program Guide
Berkeley Executive Education’s premier product management program for translating opportunities into profitability
Access the program guide to gain a deeper understanding of our five-day in-person program. The complimentary guide outlines:
- Program curriculum
- Learning objectives
- Sample schedule
- Program topics
- Class profile
You’ll also unlock trends and insights from the Haas School of Business, valuable thought leadership, exclusive offers, and more through our communications.
World-Renowned Faculty
Faculty Director, Sara Beckman, has decades of experience in preparing executives and organizations to expand the way they look at products, customers and stakeholders, and the customer experience.
Sara Beckman
Teaching Professor | Earl F. Cheit Faculty Fellow,
Haas School of Business
"The UC Berkeley Product Management course is a fantastic program! The concept of a business model canvas was very helpful, and the pricing and negotiation sessions will be very useful to me at work."
"Program is a very good refresher for experienced Product Managers as well as a good starting point for those that are considering becoming Product Managers. It helps formalize and put a structure on a lot of things that I was doing at work. I felt a little more validated as a Product Manager."
"There's no question in my mind about the value of this program. The insight and understanding I received as a result of attending and engaging will more than pay for itself in my daily office activities. I expect this to appear in the form of process improvements, time-value allocation and better customer understanding."