Most major corporations limit the scope of their innovation processes to the creation of new products or services within the confines of their pre-existing business model. While these companies spend millions on R&D to create these new offerings, they typically have no budget or process to launch new business models that might unlock new value. Yet no business model lasts forever. Business model innovation is just as essential as R&D to capture value and drive competitive advantage for companies. This program will help you and your company learn how to develop, evaluate and scale new business models inside your company.
The program is led by Berkeley-Haas professor and father of open innovation, Henry Chesbrough. Professor Chesbrough pioneered the concept of open innovation models and created a new landscape of business development and innovation strategy. You will be introduced to new concepts in business model innovation, open innovation strategies, and applying startup models in a corporate context. The program will guide participants to reshape their thinking, assumptions and business strategies, to create and restructure teams to inspire innovation.
Lively and engaging sessions are filled with peer collaboration and the opportunity for participants to work on their own business models. Attend, and take advantage of this true opportunity to learn, practice, and absorb these entrepreneurial concepts taught by three inspiring, and engaging masters in the field of innovation.
Curriculum is enhanced with sessions led by Steve Blank, who launched the Customer Development Process, and winner of the NSF award for teaching the Lead Startup methodology to scientific and technical leaders. Alex Osterwalder, co-inventor of the Business Model Canvas, will also join the program via live video feed. This will be the first time these three individuals have come together to teach an executive program – only at UC Berkeley Center for Executive Education.
This program is ideal for:
Call +1.510.642.9167 Email or
Call +1.510.642.1316 Email or
at the Haas School of Business
2000 Center St.
Berkeley, California 94704-1996 • USA