Most large corporations limit their innovation process to creating new products or services within their pre-existing business model. But no single business model equals perpetual success and profitability; leaders must constantly be assessing opportunities for expanding or enhancing the architecture of their core business model.

Join Berkeley-Haas professor and pioneer in the concept of open innovation, Henry Chesbrough, for this five-day course focused on launching new business model innovation that can capture and drive competitive value for your company. Go beyond traditional R&D to unlock new value for your business and learn how to develop, evaluate and scale new business models from the inside out.

Maximize Your Innovation Potential
This course will inspire you to rethink and reshape your business assumptions and strategies. You will learn new concepts in business model innovation and open innovation strategies, how to apply start-up, entrepreneurial models in a corporate context, and how to restructure your teams to inspire innovation. Session topics include:

  • Open Innovation and Business Model Innovation
  • The Business Model Canvas from Inside the Corporation 
  • Lean Startup Theory and Customer Development
  • Designing an Effective Integration Plan for Your Venture

Professor Chesbrough, author of Open Business Models: How to Thrive in the New Innovation Landscape is joined by other UC Berkeley Haas faculty and industry experts from Silicon Valley.

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Details

Key Takeaways

Upon course completion, you’ll learn how to:

  • Use open innovation to identify new business opportunities
  • Characterize your current business model, and its strengths and weaknesses
  • Generate potentially successful new business model designs in a corporate setting
  • Test business models early, to increase the chances of success later
  • Recognize internal “Innovation Killers” and overcome them
  • Validate potential new ideas and potential partners
  • Collaborate effectively with start-up firms and internal entrepreneurs
  • Change the organization to increase chances of success with a new business model
Who Should Attend
  • Senior level managers
  • CMOs
  • Business strategy and development professionals
  • R&D professionals

Client Impact

Innovation

Leadership

Management