"This is an intense and inspiring week and a well-structured program that covers the long journey from idea generation to market success, embedding the many facets of innovation and entrepreneurship into a bigger picture. It provides insights into both worlds: the small startup and the large organization. A world-class faculty, supported from excellent guest speakers from the Silicon Valley scene and beyond. This course will definitely support and improve my future work."
"This program is an opportunity to share and learn from experience of senior managers from all around the globe. The program combines experienced tutors and practitioners from the Silicon Valley providing a unique mix that boosts your creativity and thinking about the implementation of the knowledge you have just learned."
"I had a wonderful, enriching experience at the Boot Camp for Experienced Managers. The training was a nice blend of theory and practical examples. It was very rewarding to connect with like-minded folks and discuss my organizational issues, and to listen to their ideas. I have already highly recommended this training to my colleagues."
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"The UC Berkeley Product Management course is a fantastic program! The concept of a business model canvas was very helpful, and the pricing and negotiation sessions will be very useful to me at work."
"The UC Berkeley Product Management course provides valuable and actionable content in an easy to understand format. The course is held in a comfortable, informal environment, which allows for a lot of interaction with professors and classmates. The course focuses on shifting the way we think about work, customers, product development, and product management. There is a great deal of attention on group work, which is one of the best parts of the course. I was impressed with the diversity of backgrounds, industries, and companies that my classmates represented. The schedule is comprehensive and the sessions continuously run on time. I enjoyed this course and highly recommend it to anyone, whether they are directly involved with product management/development or not."
"This is the first program I have participated in that addressed exactly what I do as a product management leader in a technology firm. From pricing and negotiations to managing without authority, this program exceeded all my expectations. The results: I received a promotion and my company improved margins and sales."
"Sun has been one of the finest training grounds for a Product Manager, but the new ideas taught in the Haas School of Business Executive Education Product Management Program have driven us towards a totally re-engineered solution for our next release."
"Attending the Haas Product Management program was a true joy and I use the strategies I learned there literally daily. The icing on the cake was having access to the same top-notch faculty and lecturers that teach in the Haas MBA program."
"My favorite part about the course was the instructors; they brought real-life practical experience and gave us examples that can be applied immediately. I highly recommend the UC Berkeley program; it was by far better than others of its type. The course has allowed me to grow professionally and I am very confident in my new skills; I've also enjoyed the opportunity to network with other professionals in my field."
"I had customer visits scheduled the week after attending UC Berkeley's Product Management Program. The session on Customer Design got me so charged, I decided to scrap my existing agenda and apply what I learned. Instead of preaching, I listened. As a result, I learned about higher level needs, not just utilitarian features. The Program has already been invaluable in discussions with my design team!"
"UC Berkeley's Product Management Program completely transformed my ideas for how I will approach our new products."
"The UC Berkeley Product Management Program was a big wake-up call for me. It was the refresher I needed and has been invaluable in my recent jump from a big corporation to a startup. I'm already incorporating everything I learned into my new position."
"The program logistics were top notch and the instructors were amazing. In just a few days, they covered all the topics relevant to product management, provided foundational principals, technologies, and examples, and introduced academic and industry references.”
"The program was a fantastic experience that was well worth the investment. This course will make a difference!"
"The VCEP was incredibly informative, relevant, and inspiring. I will immediately be able to make a positive impact on our efforts to grow the life sciences ecosystem in Kansas through entrepreneurship initiatives and our investment activities."