Artificial Intelligence: Business Strategies and Applications
Learn How to Leverage Generative AI Models and Simulations for Predictions
Overview
The Artificial Intelligence program from UC Berkeley Executive Education equips professionals to lead AI-driven transformation and create business value from emerging technologies. This program helps in developing in-demand AI capabilities in automation, prediction, personalization, and risk modeling, empowering participants to deliver smarter business outcomes, improve operational efficiency, and drive innovation.
Participants explore decision-making frameworks, executive-level simulations, and practical AI application strategies to evaluate opportunities and support adoption initiatives. Through a blend of live and recorded sessions, case studies, interactive discussions, applied learning activities, and a capstone project, the program bridges the technical and strategic aspects of AI, preparing leaders to drive meaningful organizational impact.
Key Takeaways
Understand AI Opportunities
Explore current AI capabilities, emerging business applications, and future possibilities to identify opportunities for innovation and organizational impact.
Leverage Generative AI
Apply generative AI models and simulation techniques to improve prediction, support decision making, and unlock new business insights.
Lead AI Initiatives
Organize and manage AI-driven projects while building the skills needed to collaborate effectively with technical teams and stakeholders.
Strengthen AI Leadership
Navigate common challenges and implementation risks while enhancing your professional credibility with a recognized executive education credential.
More about the Artificial Intelligence program
The Learning Journey
This hands-on program combines the technical foundations of AI with practical business applications through live and recorded sessions, case studies, assignments, and collaborative discussions. Guided by expert faculty, participants explore emerging AI topics and real-world examples and complete a capstone project.
Capstone Business Challenge Project
Develop an AI-focused project, culminating in a practical business case and implementation plan, with faculty-supported project options when needed.
Case Studies
Examine real-world AI applications through case studies featuring Vodafone, Skydio, Zipline, and Covariant.
Live Sessions*
The program includes four live sessions:
- The Business of AI Today: Explore generative AI, language models, and emerging business applications
- Generative AI Models and Simulation for Prediction: Understand prediction, simulation, transformers, and physics-based AI models
- AI and Organizations: Building Your AI Team: Learn how AI supports culture, performance, and organizational change
- The Future of AI in Business: Examine AI trends, research developments, and algorithmic bias challenges
*Note: Live sessions mentioned here are subject to change.
Who's it for
The Berkeley Executive Education Artificial Intelligence: Business Strategies and Applications Program is designed for professionals seeking to understand the strategic implications of AI and drive AI-enabled innovation and transformation within their organizations. The program is ideal for, but not limited to:
- Senior leaders responsible for shaping business strategy and driving AI adoption across the organization
- Functional heads exploring AI opportunities and leading AI-enabled initiatives within their teams and departments
- Data practitioners seeking to build AI expertise, enhance decision making, and advance their careers in an AI-driven business landscape
- Professionals looking to future-proof their skills by understanding emerging AI technologies and their practical business applications
Want to approach your employer about supporting your development? Check out this article.
Multiprogram Learning Journeys
Explore curated learning journeys that bring together complementary UC Berkeley Executive Education programs. Each learning journey is designed to help you deepen your expertise across related disciplines while providing a more comprehensive learning experience and greater value at reduced prices.
AI and Business Analytics for Strategic Decision Making
Format & Structure
Online
- Real-world examples and a capstone project in which you will design an AI initiative for their organization
- Program covers several real-world or business examples to deepen your understanding of key concepts and encourage critical thinking
- Enrolling in the program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE)
- World-renowned faculty and notable guest speakers
- This program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the COBE
- Upon completion of the program get awarded the Certificate of Completion from UC Berkeley Executive Education
Dates & Costs
Online
What people are saying
Get more information
Who is the ideal candidate for the UC Berkeley Executive Education Artificial Intelligence Program?
The Artificial Intelligence program is designed for professionals and leaders who want to understand how AI and generative AI can be applied to business challenges. It is particularly relevant for individuals involved in strategy, operations, product management, or digital transformation roles who aim to integrate AI into decision-making and organizational planning.
Do I need a technical or programming background to benefit from this program?
No, a technical background is not required. The Artificial Intelligence program is structured to help nontechnical professionals understand AI concepts at a strategic level, focusing on how AI works, where it can be applied, and how to collaborate effectively with technical teams.
How is the learning applied to real business situations?
The Artificial Intelligence program is highly practice-oriented, using real-world business cases and structured exercises to help participants connect AI concepts to actual organizational challenges. It focuses on enabling learners to turn ideas into practical strategies that can be used to solve business problems and drive impact within their organizations.
How is generative AI covered in the curriculum?
Generative AI is explored as part of broader AI capabilities, with attention to its role in prediction, automation, personalization, and innovation. The program also discusses how generative AI can be integrated into business workflows and strategic initiatives responsibly and effectively.
What outcomes can participants expect after completing the program?
Participants can expect to develop the ability to identify AI opportunities, evaluate use cases, and contribute to AI-driven transformation initiatives. The focus is on building confidence in making AI-related business decisions and shaping organizational strategy.
Partner
UC Berkeley Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. These programs leverage UC Berkeley Executive Education's thought leadership in management practice developed over years of research, teaching, and application. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of the University of California, Berkeley.
Faculty
Sameer Srivastava
Professor | Ewald T. Grether Professor of Business Administration and Public Policy | Chair, Management of Organizations | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation
Thomas Lee
Mike and Carol Meyer Faculty Fellow | Associate Adjunct Professor | Director of Data Science, Fisher Center for Business Analytics | Operations & IT Management
Certificates
Certificate of Completion
Signal your professional achievement to your network and get recognized for your completion! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants that you are encouraged to add to your profiles.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you directly. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
Certificate of Business Excellence
Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
