Berkeley Executive Program in AI and Digital Strategy
Excel as a Digital Innovation Leader
Overview
The Berkeley Executive Program in AI and Digital Strategy prepares senior executives to move beyond AI experimentation toward scalable business impact. The program focuses on evaluating emerging technologies, identifying high-value use cases, and aligning strategy, operations, and investment decisions for successful implementation.
Designed for leaders without deep technical backgrounds, the program enables participants to confidently guide AI adoption across business functions. Through a practical core project, participants develop an enterprise-ready AI deployment road map aligned with organizational priorities.
The learning experience includes live online modules, a five-day UC Berkeley Haas campus immersion, and applied short courses in AI and data strategy.
Key Takeaways
Drive Digital Innovation
Manage the digital innovation ecosystem by navigating disruption and enabling strategic technology partnerships, outsourcing, and co-creation initiatives
Leverage AI for Strategic Growth
Apply AI and generative AI capabilities to improve business forecasting, decision making, and enterprise strategy development
Build a Digital-First Strategy
Design and execute digital strategies using emerging technologies, data analytics, and innovation frameworks to create business value
Lead Enterprise Transformation
Strengthen executive decision-making, leadership presence, and change management capabilities to lead from the C-suite with confidence
Prepare for Emerging Technologies
Develop forward-looking strategies to respond to disruptive technologies and create scalable road maps for successful implementation
More about the Berkeley Executive Program in AI and Digital Strategy Program
The Learning Journey
Designed for busy executives, the Berkeley Executive Program in AI and Digital Strategy delivers a flexible learning experience that fits alongside professional commitments. Led by distinguished faculty and enriched by insights from global industry practitioners, the program enables you to align your learning journey with your career goals.
Peer Circles
Through the program, you will participate in peer circles, a structured close-knit learning community of a subset of your classmates designed to foster meaningful discussions, deeper connections, collaborative learning, and a lasting professional support network.
Core Strategy Project
Across the core modules, you will develop an enterprise-ready AI and digital strategy project focused on a high-impact business use case and scalable implementation pathway. The project is supported through personalized coaching sessions led by expert facilitators.
Global Leadership Campus Immersion
The three-day Global Leadership Campus Immersion brings participants together at the UC Berkeley Haas campus for an engaging in-person experience that features networking, faculty sessions, and interactions with peers across various executive programs.
Who's it for
The Berkeley Executive Program in AI and Digital Strategy Program is designed for senior executives leading enterprise-wide AI adoption and digital transformation initiatives. The program is ideal for, but not limited to:
- C-suite executives looking to expand their influence and lead enterprise-wide AI and digital transformation initiatives
- Functional heads keen to align technology initiatives with strategic business goals and lead AI-enabled organizational transformation
- Emerging technology leaders seeking to advance into strategic leadership roles with multifunctional expertise and an AI-driven, digital-first mindset.
Want to approach your employer about supporting your development? Check out this article.
Format & Structure
Blended
- Three-day in-person networking event at the UC Berkeley campus in California
- Five-day in-person module held on the UC Berkeley campus in California
- Two required short courses on Artificial Intelligence: Business Strategies and Applications and Data Strategy: Enabling AI-Driven Competitive Advantage
- World-renowned Berkeley Haas and Executive Education faculty
- Join peer circles, a close-knit learning community of a subset of your classmates for confidential, substantive discussions.
- Access select UC Berkeley Haas alumni benefits upon completion of the program
- Upon completion of the program get awarded the Certificate of Excellence in AI and Digital Strategy from UC Berkeley Executive Education.
Dates & Costs
Blended
What people are saying
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Can professionals without a technical background benefit from the Berkeley Executive Program in AI and Digital Strategy?
Absolutely. The curriculum is designed for business leaders and executives looking to leverage AI strategically without requiring deep technical expertise.
How does the Berkeley Executive Program in AI and Digital Strategy help leaders implement AI across business functions?
The program focuses on practical AI adoption strategies, helping leaders identify high-impact use cases, align teams, and drive organization-wide transformation initiatives.
What kind of networking opportunities are available during the program?
Participants engage with a global cohort of senior executives, industry experts, and UC Berkeley Haas faculty through live sessions, peer circles, and campus immersions.
Does the Berkeley Executive Program in AI and Digital Strategy include hands-on projects or real-world applications?
Yes, participants work on a core strategy project that applies program frameworks to a real business challenge or AI-driven transformation initiative.
What leadership skills can participants expect to develop?
Participants strengthen executive decision making, innovation leadership, strategic thinking, and change management capabilities for leading digital transformation.
Partner
UC Berkeley Executive Education has partnered with Emeritus to deliver high-impact online programs. This collaboration broadens access to our premier management thought leadership while maintaining the exceptional quality of UC Berkeley.
Faculty
Saikat Chaudhuri
Faculty Director, M.E.T. Program and Berkeley Haas Entrepreneurship Hub | Grimes M.E.T. Chancellor's Chair | Teaching Professor, Entrepreneurship & Innovation | Management of Organizations
Abhishek Nagaraj
Associate Professor | Entrepreneurship & Innovation | Management of Organizations
Certificates
Certificate of Excellence in AI and Digital Strategy
Following your successful conclusion of the Berkeley Executive Program in AI and Digital Strategy Program, you will receive a Certificate of Excellence in AI and Digital Strategy from UC Berkeley Executive Education.
Note: This program awards a digital certificate of completion and does not carry degree credits or CEUs. Your verified digital certificate will be delivered via email in the name provided during registration. Please note that all certificate images are for illustrative purposes and may be updated at the discretion of UC Berkeley Executive Education.
