Digital Transformation: Leading People, Data & Technology
Overview
UC Berkeley Executive Education’s Digital Transformation program equips leaders with the frameworks, tools, and insights needed to align people, data, and technology to drive innovation and growth.
Drawing on perspectives from data science, IT management, and marketing, the program combines expert faculty instruction with interactive discussions and real-world examples. Through eight modules, participants explore how organizations can navigate disruption and build capabilities for long-term success in a digital-first world.
Key Takeaways
Identify Digital Opportunities
Examine high-impact business challenges and evaluate where digital solutions can drive efficiency, innovation, and competitive advantage.
Lead Organizational Transformation
Lead changes across people, processes, and culture to support successful digital initiatives and deliver measurable business outcomes.
Navigate Digital Governance
Address ethical and regulatory considerations related to data privacy, security, and responsible digital business practices.
More about the Digital Transformation program
The Learning Journey
Gain practical insights through video lectures, live faculty webinars, peer discussions, case studies, assignments, and quizzes. The program culminates in a capstone project that applies your learning to a real organizational challenge, with expert guidance and feedback to help you develop actionable solutions.
Organization Case Studies
Explore real-world case studies from Cambridge Analytica, Panera Bread, PayPal, and UPS to understand digital transformation in action. Examine how organizations navigate ethical and legal challenges, enhance customer experiences through data, and scale digital platforms for growth. Learn how analytics can be used to optimize operations and create business value.
Industry Examples
Examine how digital technologies are transforming information-driven organizations across industries. Explore examples from health care, advertising, transportation, banking, and retail that illustrate the strategic use of data and analytics. Learn how these capabilities can drive operational efficiency, customer value, and business growth.
Who's it for
The Berkeley Executive Education Digital Transformation program is designed for professionals looking to lead digital transformation initiatives by leveraging data and technology to create business value. The program is ideal for, but not limited to:
- Mid- and senior-level professionals responsible for steering teams, business units, or organizations through ongoing technological and market change
- Leaders seeking to drive innovation, strengthen competitive advantage, and align people, data, and technology with strategic goals
- Functional heads and general management professionals looking to lead transformation and growth initiatives
Want to approach your employer about supporting your development? Check out this article.
Format & Structure
Online
- You will complete a capstone project that addresses a real-world challenge you face in your organization
- Enrolling in the program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE)
- World-renowned faculty and notable guest speakers
- This program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the COBE
- Upon completion of the program get awarded the Certificate of Completion from UC Berkeley Executive Education
Dates & Costs
Online
What people are saying
Get more information
Do I need a technical or data science background to apply to the Digital Transformation program?
No, the Digital Transformation program focuses on the strategic and managerial aspects of digital transformation rather than technical implementation. While you will explore topics such as analytics, AI, and digital platforms, the emphasis is on understanding how leaders can leverage these capabilities to create business value.
What types of professionals typically benefit most from Digital Transformation program?
The Digital Transformation program is well suited to managers, functional leaders, consultants, and business professionals who are responsible for driving change, improving operations, enhancing customer experiences, or shaping digital strategy within their organizations.
How does the program help leaders navigate emerging technologies such as AI and data analytics?
The Digital Transformation program examines how these technologies are reshaping industries and business models. You’ll learn how to evaluate their potential, understand their strategic implications, and make informed decisions about where and how to invest in digital capabilities.
What are the key challenges of digital transformation that the Digital Transformation program addresses?
Digital transformation often involves navigating organizational silos, evolving customer expectations, legacy systems, and rapid technological change. The program examines these challenges and provides frameworks for leading transformation efforts with greater clarity and impact.
What outcomes can I expect by the end of the program?
By the end of the program, you’ll be equipped to assess digital opportunities, evaluate emerging technologies, leverage data-driven insights, and develop actionable strategies that support innovation, growth, and organizational resilience.
Partner
UC Berkeley Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. These programs leverage UC Berkeley Executive Education's thought leadership in management practice developed over years of research, teaching, and application. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of the University of California, Berkeley.
Faculty
Sameer Srivastava
Professor | Ewald T. Grether Professor of Business Administration and Public Policy | Chair, Management of Organizations | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation
Thomas Lee
Mike and Carol Meyer Faculty Fellow | Associate Adjunct Professor | Director of Data Science, Fisher Center for Business Analytics | Operations & IT Management
Certificates
Certificate of Completion
Signal your professional achievement to your network and get recognized for your completion! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants that you are encouraged to add to your profiles.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you directly. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
Certificate of Business Excellence
Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
