Digital Transformation: Leading People, Data & Technology

Digital Transformation

Learn the Tools to Effectively Lead People, Data and Technology through Digital Disruption
 
 

ONLINE PROGRAM

A two-month learning journey from the convenience of your laptop

DURATION

Two-months in total, 4-6 hours per week

IN PARTNERSHIP WITH EMERITUS

Global partner program with Emeritus Executive Education

LENGTH

COST

$2,400

DIGITAL STUDIO

Key Takeaways

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Identify Key Opportunities

Recognize and reframe challenges as opportunities for an optimal digital solution.

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Manage Organizational Transformations

Leverage data, technology, people and processes to enable measurable and significant change in your organization

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Future-Proof Your Leadership

Navigate the legal and ethical considerations, such as privacy and data protection, that surround digital business practices.

Program Dates

Dec. 12, 2018 - Feb. 14, 2019
Enroll

Who Should Attend

  • Mid to senior level managers who need a strategy to lead their business unit or organization through disruption 
  • Leaders who strive to be more innovative in implementing new ideas, staying ahead of the competition, and aligning their people, data, and technology 

Program Components

  • Video lectures from Berkeley-Haas faculty 
  • Live webinars (also available as recordings) 
  • Peer discussions and exercises
  • Case Studies
  • Capstone Project

Program Description

Drawing from a mix of tools and frameworks from data science, IT management, and marketing, you will learn from top thought leaders in digital transformation. Live teaching sessions and moderated discussion boards give you the opportunity to ask questions, interact directly with faculty and peers, and accelerate your learning beyond the typical online learning experience.

Berkeley Executive Educations Digital Transformation program does not have any prerequisites - except for a strong desire to learn about opportunities for digital technology and data management practices to transform your business. As the program progresses through eight modules a storyline weaves examples from retail and healthcare, showing how two very different industries benefit from uniting around data, technology, and people. 

Program Topics: 

  • Module 1: Introduction and Overview 
  • Module 2: Opportunities for Digital Transformation
  • Module 3: The Role of Data 
  • Module 4: The Process of Digital Transformation 
  • Module 5: Digital Business Models 
  • Module 6: People and the Organization
  • Module 7: Technology and Policy
  • Module 8: Conclusion and Action Plan

This online program counts for 2 days towards the Certificate of Business Excellence requirement and can qualify for either the Entrepreneurship & Innovation or Strategy & Management Pillar.

Faculty

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Associate Adjunct Professor, Research Scientist
Thomas Lee, Associate Adjunct Professor, Research Scientist
Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teaches and conducts research...
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Cheryl and Christian Valentine Associate Professor
Zsolt Katona , Cheryl and Christian Valentine Associate Professor
Zsolt Katona is Associate Professor of Marketing at the Haas School of Business, University of California, Berkeley. He is an expert in online marketing strategy and social media. He holds a Ph.D. in...
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Associate Professor and Harold Furst Chair in Management Philosophy and Values
Sameer Srivastava, Associate Professor and Harold Furst Chair in Management Philosophy and Values
Sameer Srivastava is an Associate Professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley’s Haas School of Business. He holds AB (Economics), AM (Sociology), MBA (...
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