Digital Transformation: Leading People, Data & Technology

Digital Transformation

Learn the Tools to Effectively Lead People, Data, and Technology through Digital Disruption
 
ONLINE PROGRAM
A two-month learning journey from the convenience of your laptop.
DURATION
Two-months in total, 4-6 hours per week.
IN PARTNERSHIP WITH EMERITUS
Global partner program with EMERITUS.

About the Program

Drawing from a mix of tools and frameworks from data science, IT management, and marketing, you will learn from top thought leaders in digital transformation. Live teaching sessions and moderated discussion boards give you the opportunity to ask questions, interact directly with faculty and peers, and accelerate your learning beyond the typical online learning experience.

Berkeley Executive Educations Digital Transformation program does not have any prerequisites - except for a strong desire to learn about opportunities for digital technology and data management practices to transform your business. As the program progresses through eight modules a storyline weaves examples from retail and healthcare, showing how two very different industries benefit from uniting around data, technology, and people.

Identify Key Opportunities
Recognize and reframe challenges as opportunities for an optimal digital solution
Manage Organizational Transformations
Leverage data, technology, people, and processes to enable measurable and significant change in your organization
Future-Proof Your Leadership
Navigate the legal and ethical considerations, such as privacy and data protection, that surround digital business practices, such as privacy and data protection

Program Dates

Two months in total, 4-6 hours per week

Program Topics

The Digital Transformation: Leading People, Data, and Technology program curriculum covers the following topics:

  • Orientation 
  • New marketing landscape
  • Using data to make better decisions 
  • Applications of machine learning and artificial intelligence
  • Improving operational efficiency through prediction and automation
  • Data as a catalyst for digital transformation 
  • Sources of data: surveys, transactions, sensors, location, text, and image/video
  • Data storage and infrastructure considerations 
  • Achieving customer centricity through data integration
  • Create process flows showing who does what and when 
  • Look at processes through a customer-centric lens as a source of improvement
  • Products vs. platforms and multi-sided markets 
  • Dynamic and personalized pricing 
  • How subscription models are driving massive growth 
  • External: changing customer behavior 
  • Internal: Organizational alignment for digital transformation 
  • Define and measure organizational goals 
  • Data usage: legal and ethical considerations, such as data breaches, GDPR, and California data protection rules 
  • Algorithmic bias in decision making 
  • Capstone Project: Individual opportunity to address a digital transformation 
  • Recent trends review and what the future holds

Download the program topics

Who It's For

This online program is designed for mid to senior level managers who need a strategy to lead their business unit or organization through disruption. Leaders who strive to be more innovative in implementing new ideas, staying ahead of the competition, and aligning their people, data, and technology are prime candidates. Participants may be leaders of a functional department, head of a business unit or region, or have general management responsibilities. Since all industries are vulnerable to some manner of disruption, all industries can benefit from this hands-on experience. The program culminates with a capstone project where participants create an action plan for a challenge at a level that is appropriate for their role or responsibility. 

Past Participant Profile

 

Digital Transformation (Emeritus) Past Participant Profile_June 21 2019

Representative functions and industries of past participants include:

  • CEO, Consulting
  • Managing Director, Publishing
  • CIO, Retail
  • Digital Transformation Director, Energy
  • Enterprise IT Director, Banking & Financial Services
  • IT Manager, Education
  • Digital Leader, IT Services
  • Global Transformation Manager, Industrial Goods
  • Head of Data Analytics, Healthcare
  • CRM Manager, Telecommunications

Program Partner

Features

  • World-renowned Berkeley Haas and Executive Education Faculty 
  • Video lectures from Berkeley Haas faculty
  • Live webinars (also available as recordings) 
  • Peer discussions and exercises
  • Case Studies
  • Capstone Project
  • Exclusive online network-building opportunities 
  • Access to the program alumni community 
  • Digital Transformation: Leading People, Data, and Technology Certificate of Completion 
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Two Days
Pillar(s) 
Strategy & Management and Entrepreneurship & Innovation

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

LEARN MORE

Faculty

Learn More

Have More Questions?

Visit our FAQ Page or Contact Us.