Become Customer Centric

maze leading to a lightbulb

Are you struggling to understand your customers' needs? Are your products and services lacking vigor and struggling to succeed?

Our faculty and industry research show that employing human-centered design is more important than ever. According to a study by McKinsey, companies that regularly use design thinking practices see a third higher revenue and 56% higher returns than companies that don’t.

But how can you successfully incorporate human-centered design into your design thinking process? The first step to leveraging human-centered design is knowing your customers deeply and understanding what issues they face along with their needs. At the core of human-centered design is creatively solving your customers' issues by creating a product or service that addresses their needs.

We have developed a one-of-a-kind toolkit that features highlights of our Customer Obsessed Design for Product Management program curriculum.  With this toolkit, you will be able to explore the history of human-centered design, learn the fundamentals of customer journey mapping, access several program workbooks, and more.

Download the full toolkit here.

Go Deeper

Take a deep-dive into this topic and gain expert, working knowledge by joining us for the program that inspired it!

Customer Obsessed Design for Product Management Program