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7 Ways Chatbots Can Benefit Your Marketing Strategy


Entrepreneur | 7 Ways Chatbots Can Benefit Your Marketing Strategy Eric Samson | MARCH 10, 2017

Today, chatbots are much more sophisticated and make use of some pretty high-level artificial intelligence (AI). The AI, in fact, is so good that many chatbots are indistinguishable from actual humans conversing.

The appeal of chatbots? That lies in their versatility. They can be used to perform a variety of different functions within the realms of customer service, customer interaction and many different “top of the funnel” advertising and marketing initiatives.

While chatbots have been around for a while, they recently blew up in popularity when Facebook allowed branded chatbots onto its Facebook Messenger app.

Branded or service chatbots are only one type of chatbot that exists today. The other type is informational chatbots. Well-known informational chatbots include Siri, Cortana and Amazon’s Echo. These types of bots are not built to serve any marketing function, but exist as a tool to help people with a wide array of varying needs.

Here is some information about service chatbots and how they can benefit your… READ MORE