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Mind Games

09.20.06
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Originally published on Bloomberg 

Berkeley prof Holly Schroth teaches students how to apply psychology to business organizations and negotiations

Novice business students might think twice before haggling over a grade with Holly Schroth, a senior lecturer at the Haas School of Business at the University of California at Berkeley. It wouldn't really be a fair fight. Schroth has taught negotiations and organizational behavior at the school since 1992. But Haas undergrads don't seem to have many complaints about grades or anything else Schroth does.
 
To learn more about applying psychology to business and negotiations, read the full article on Bloomberg.