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Clayton Critcher

Professor | Joe Shoong Chair in Business | Director, Berkeley Haas Behavioral Lab | Co-Director, Social and Moral Judgment (SOMO) Lab, Marketing

Clayton Critcher Headshot

Clayton Critcher is a professor of marketing, cognitive science, and psychology at Berkeley Haas. A social psychologist, Critcher researches how people come to understand themselves and other people and to make judgments and decisions in economic, morally relevant, and social situations.

Expertise and Research Interests

  • Self and Social Judgment
  • Moral Psychology
  • Consumer Behavior
  • Judgment and Decision Making

Papers, Articles and Publications

Awards & Honors
  • Best Paper Award, European Social Cognition Network, 2022
  • Fellow, Society for Personality and Social Psychology, 2021
  • Barbara and Gerson Bakar Faculty Fellow
  • Sage Young Scholar Award, 2015
  • Hellman Fellow Fellowship
  • Carol D. Soc Distinguished Graduate Student Mentoring Award, 2014
  • Science: Editors’ Choice Award
  • National Science Foundation Graduate Research Fellowship
  • Yale University Angier Prize Award
  • Society of Experimental Social Psychology Fellow
Academic Background
  • PhD, Psychology, Cornell University
  • BA, Psychology, Yale University