Skip to main content Skip to menu Skip to footer

Peter Wilton

Former Senior Lecturer, Haas School of Business

headshot of Peter Wilton

Dr. Peter C. Wilton previously taught strategy, innovation, digital transformation, and marketing in the Haas School of Business, University of California, Berkeley. He has also served as a Visiting Professor at the Graduate School of Business at Stanford University, and on the faculty of Duke and Purdue Universities in the United States, Macquarie Graduate School of Management, the University of Melbourne, and the Australian Graduate School of Management in Australia, as well as the executive programs of the University of Michigan, the University of Chicago and Pennsylvania State University.

Dr. Wilton has been the recipient of numerous awards and fellowships for his work in management, including several from the prestigious National Science Foundation, as well as the Marketing Science Institute. He has been the recipient of the Australian Overseas Fellowship in Management and the Market Research Society of Australia Prize. In the US, he has been recognized by Business Week magazine as one of the country’s leading business instructors. In addition, he has been recognized in the "Who's Who" Registry of Leading American Executives. Most recently, Dr. Wilton received recognition from the International Society for Performance Improvement for “outstanding instructional intervention”. Dr. Wilton has published widely, his articles on management appearing in numerous leading journals, including the Journal of Marketing Research, Management Science, the Journal of Consumer Research, the Journal of Retailing, the Journal of Business & Economic Statistics, European Research, and elsewhere.

In addition to his teaching activities, through his private consulting company known as ORBIS Associates, Dr. Wilton also provides a range of strategic advising and executive development services to a list of government, private sector, and not-for-profit clients representing diverse industries and regions of the world, including North America, South America, Europe, Asia-Pacific, and the Middle East. As a specialist focus, Dr. Wilton actively assists organizations to develop effective sustainable growth strategies through the design and deployment of integrated innovation strategies and customer loyalty architectures often enabled through a comprehensive digital transformation platform.

In his capacity as an educator, Dr. Wilton has collaborated with a variety of international professional bodies to design and deliver executive development initiatives that enrich the organization's membership.  Included in this list are The University of Barcelona, The Japan Productivity Center, The National Training Institute of Oman, The Banking Institute of the Republic of China, the Federation of Malaysian Manufacturers, The American-Hellenic Chamber of Commerce (Greece), The Asian Institute of Technology (Thailand), The Turkish-American Association, and others.

Dr. Wilton began his professional career with Colgate Palmolive (Australia) Pty Ltd, where over a period of several years he managed a variety of established household products groups and new businesses.  He has also served as Chief Operating Officer for Myer Pacific Holdings N.V., a private equity firm holding a portfolio of controlling, pro-active, investments in companies ranging from digital imaging technology, to laser cutting machinery for the heavy engineering industry.

Dr. Wilton is currently a member of “Technology Governance and Innovation Panel” of the Australian Institute of Company Directors, developing opportunities for directors of publicly traded companies to enhance their technology and innovation literacy. He has served as an Officer of the San Francisco professional chapter of the American Marketing Association, responsible for all professional development programs, and as a Director of the Australian-American Chamber of Commerce in San Francisco. Dr. Wilton holds a Bachelor of Commerce (1st Class Honors) from the University of New South Wales in Australia, and a Ph.D. in Management from Purdue University in the United States.

Dr. Wilton has served as a Director of Musica Viva, a leading performing arts organization in Australia.   He has also provided strategic assistance to arts performance organizations in the United States, most recently Cal Performances (University of California, Berkeley) and the Major University Presenters collaborative.    

Papers, Articles and Publications

Awards & Honors
  • Recognized: “Leading Business Instructor”, Business Week Magazine
  • Listed: “Who’s Who of Leading American Executives”
  • Listed: “Who’s Who of Outstanding American Professionals”
  • Best Paper Award, Finance & Treasury Association, 2001
  • Excellence for Outstanding Instructional Intervention, International Society for Performance Improvement, 2000
  • Australian Overseas Fellowship in Management, 1975-1979
  • Albert Haring Doctoral Consortium Fellow, Indiana University, 1979
  • Market Research Society of Australia Prize, 1974
  • Beta Gamma Sigma (U.S. National Honor Society for business students)
Academic Background
  • PhD, Purdue University
  • BA (1st Class Honors), University of New South Wales, Sydney Australia
Product Management
Hero Patern
COBE Eligible

Product Management

Understand your customer’s needs, design customer products & experiences, and boost your team’s performance for a competitive advantage.

5 Days
$7,155.00 $7,950.00