Dr. Sahar Yousef is a cognitive neuroscientist and a lecturer at the Haas School of Business. After spending 15 years doing research on neuroplasticity and how to improve memory, focus, and overall human performance in as little as 7 weeks, she is considered one of the world’s leading experts on cognitive training and the science of productivity.
Outside of the academic world, Dr. Sahar runs the Becoming Superhuman Lab, a productivity training firm which teaches busy professionals how to get their most important work done, in less time, and with less stress. Her work has been featured in Forbes, The Wall Street Journal, Bloomberg, CNBC, and The New York Times.
Sahar has given over 800 keynotes to knowledge workers and executives in over 50 countries, including speaking to the U.S. Congress, and was selected by Thinkers50 as one of the top 30 management thinkers to watch in 2024.
Expertise and Research Interests
- Cognitive training
- Human productivity and focus
- Intentional and optimized relationships with technology
- Artificial intelligence
- Digital dependence
- Burnout prevention and energy management
Papers, Articles, and Publications
UC Berkeley's Yousef on Harnessing Peak Performance
Watch VideoHow Focus Music Works | Music on My Mind with John Legend & Headspace
Watch Video10 ways to trick your brain into being more productive, according to a neuroscientist
Learn More
