Zsolt Katona is Cheryl and Christian Valentine Professor at the Haas School of Business. His research focuses on online marketing strategy, networks, and social media. He studies how firms can better take advantage of new digital technologies and how they can integrate them into their marketing mix.
Katona is faculty director of the Fisher Center for Business Analytics at the Haas School. He was named a Marketing Science Institute Scholar awardee and was a Barbara and Gerson Bakar Faculty Fellow. He is associate editor of the journals Management Science and Marketing Science, and serves on the editorial board of the International Journal of Research in Marketing. Before joining Berkeley Haas, Katona received his PhD in management (marketing) from INSEAD. He also holds a PhD in computer science and an MSc in Mathematics, Eotvos Lorand University, Hungary.
Expertise and Research Interests
- Online Marketing
- Search Advertising
- Network Economics
- Social Networks
Papers, Articles, and Publications
Agenda Chasing and Contests Among News Providers
Learn MorePredicting Mobile Advertising Response Using Consumer Co-Location Networks
Learn MoreCompeting for Attention in Social Communication Markets
Learn More
