The Innovative Organization

The Innovative Organization

From Idea Generation to Market Success
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Learn from UC Berkeley faculty and guest speakers from the Silicon Valley community.
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Connect and share ideas with peers and Silicon Valley business leaders.
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Cases include: “Major Corporations”, “Entrepreneurs’ Panel”, “Venture Capitalists”, and “Your Turn”.

About the Program

Innovation drives the modern enterprise. Entrepreneurial leaders of successful firms thrive on capturing and capitalizing on the opportunities created by new technologies, new markets, and new ways of doing business. But are you successfully promoting an innovative business culture within your organization? To stay relevant in today’s dynamic marketplace, complacency is not an option. Companies must continually seek ways to ideate, innovate, and push through new ideas – from concept to implementation – in order to remain competitive.

The Innovative Organization is a fresh take on corporate innovation that prepares managers and leaders to embrace the challenges and opportunities of creating a truly ambidextrous enterprise -- one that is capable of both entrepreneurial opportunity development and excellent execution (both essential but potentially conflicting activities). The program provides the frameworks and tools for executives to capitalize on the trends and opportunities of today’s rapid innovation cycles.

The Innovative Organization provides an optimal educational foundation to advance to other Berkeley Executive Education offerings including the Venture Capital Executive Program, Strategy in Competitive Markets, and Corporate Business Model Innovation.

Identify & Seize New Opportunities
Acquire real-world tools and frameworks to spot trends, ideate, innovate, and push through new ideas in your organization.
Drive a Culture of Innovation
Develop the influence to move your organization using new leadership skills for creating a culture of innovation and change management.
Develop Your Innovation Strategy
Learn how your organization can harness and benefit from strategies and frameworks like Customer-Centric Innovation, Open Innovation, Lean Innovation Management, Corporate Venturing, and Sustainability.
Experience Cutting-Edge Theory Combined with Practical Applications
Learn to identify profitable ventures, raise investment capital, manage the deal process, and build effective leadership teams.

Program Dates

Program Topics

The Innovative Organization program curriculum covers the following topics:

  • The challenge and opportunity of innovation
  • Models of innovation: Mature companies and startup ventures
  • Open innovation
  • Customer-Centric innovation
  • Live cases in innovation: Major corporations panel
  • Opportunity, strategy, and assessment
  • Trendspotting
  • Corporate venturing 
  • Technology-Driven innovation trends & case studies 
  • Live cases in innovation: Entrepreneurs panel 
  • Organization design of innovation
  • The lean launchpad
  • Lean innovation management
  • Applying the innovation process to business model creation 
  • Business model discovery and transformation
  • Sustainability as an innovation strategy
  • Live cases in innovation: Venture capitalists
  • Power and influence
  • Mastering the influence to move the organization
  • Live cases in innovation: Your personal innovation plan

Download the program topics

Download the program schedule

Who It's For

  • C-Suite executives
  • VPs
  • Directors
  • Division managers
  • Executives who manage teams or effect change within their organizations

Cost & Features

Program Fee
  • Five-day in-person innovation intensive at UC Berkeley Haas School of Business campus 
  • Advanced innovation tools and frameworks
  • Blend of cutting-edge theory & practical applications
  • Unrivaled training from industry experts and Berkeley Haas faculty
  • Exclusive networking opportunities with peers and Silicon Valley business leaders
  • The Innovative Organization Program Certificate of Completion 
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Five Days
Entrepreneurship & Innovation

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.


Interested in customizing this program for your organization?


Learn More

Experience the Program

Go inside the program with Professor Jerry Engel and experience the Innovative Organization program.

Have More Questions?

Visit our FAQ Page or Contact Us.