Digital Marketing Transformation Strategy

Digital Marketing Transformation Strategy

Reframe your Digital Strategies for Customer Value
 
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A NEW LEADERSHIP PARADIGM
Master leadership and marketing in a world of digital disruption.
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FROM INCREMENTAL TO INNOVATIVE
Use the new digital realties to make a bigger impact.
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ORGANIZATIONAL RESILIENCE
Reframe customer value and uncover hidden needs to establish your future relevance.

About the Program

The digital age brings new challenges to marketers and leaders. Organizations today face multiple shifts in customer behavior, competition, technology, and market boundaries, making resilience an increasingly complex challenge in the industry. In this three-day strategic leadership training program, we lay out the framework for mastering leadership in a world of digital disruption. The Digital Marketing Transformation Strategy program examines the key trends impacting the marketer’s role today and provides practical frameworks and methodologies for managing the core leadership and marketing tasks in the context of digital enablement.

Understand the New Realities and Challenges of Competing in a Digital World
Take a deep dive into the world of digital disruption. Understand its causes and consequences across multiple industries and the new realities and challenges of managing marketing strategies and competing in a digital world.
Grasp the Role of Customer Franchise in Driving Market Leadership
Help your organization better understand, connect with, and engage the firm’s target customers in ways that build enduring customer loyalty.
Identify, Shape, and Capture New Customer Value Opportunities
Deliver relevant and unique value to customers and external stakeholders.
Assess Your Digital Leadership Capability
Use the Digital Readiness Scorecard to assess your digital marketing readiness and identify the opportunity space for reframing customer experience and customer value.
Examine and Apply New Digital Strategies
Learn the building blocks of an effective digital leadership strategy, how to identify and respond to the risk of value migration, what it takes to deliver differentiated customer experiences, and the role of customer franchise in business success.
Craft Your Digital Transformation Roadmap
Create your digital leadership plan for organizational resilience using new models for understanding, connecting to, and engaging customers digitally.
Build and Manage a Balanced Portfolio
Use your new knowledge and skills to build an innovation portfolio that sustains current success and ensures future market relevance.

Program Dates

Program Topics

The Digital Marketing Transformation Strategy program curriculum covers the following topics:

  • How changes are impacting organizations and the role of leaders today
  • Understand the causes and consequences of digital disruption
  • The explosion of real-time data, modeling, and data analysis capabilities
  • Recognize and manage transformation risk
  • Understand current leadership effectiveness
  • Follow a strategic roadmap for guiding the organization’s digital transformation investments
  • Identify transformation opportunities
  • Data-driven discovery
  • Sustain and reinvent the core of strategic discovery
  • Reframe the Business and Operating Model
  • Identify the ‘Customer Franchise’ opportunity
  • What is the innovation portfolio and what should be included?
  • Balance current success with future market relevance
  • How to measure success and identify goals for future growth
  • Envision future marketing success
  • Balance current success with future market relevance
  • New models for understanding, connecting to, and engaging customers digitally
  • Deliver a differentiated customer experience to build and sustain customer loyalty
  • The marketer’s new roles and capabilities
  • Assess digital marketing capabilities and the returns from digital investments
  • Craft the digital marketing plan: the roadmap for organizational resilience in a world of digital disruption

Download the program topics

Download the program schedule

Who It's For

  • Professionals in all areas of marketing, branding, communications, strategy, customer experience, product development and management, operations, IT, finance, organizational design, culture, and human capital.
  • Senior leaders that are responsible for managing the customer experience during a time of change.
  • A group of colleagues or team who would like to advance their skills together

Cost & Features

Program Fee
$4,900
  • Three-day leadership and marketing intensive program at UC Berkeley Haas School of Business campus 
  • Developed and led by Berkeley Haas faculty & industry experts
  • Practical frameworks and methodologies for managing the core marketing tasks
  • Digital Readiness Scorecard/capability
  • Digital Transformation Roadmap
  • Exclusive networking opportunities 
  • Access to the program alumni community 
  • Digital Marketing Transformation Strategy Certificate of Completion 
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Pillar(s) 
Strategy & Management and Entrepreneurship & Innovation

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

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Interested in attending this program with a group of your colleagues?

Interested in customizing this program for your organization?

Faculty

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