Digital Transformation Strategy

Digital Transformation Strategy

Reframe your Digital Strategies for Marketing & Customer Value

Program Experience

The digital age brings both new business challenges and opportunities for leaders. Companies face continuous shifts in consumer behavior, competition, technology, disruption, and market boundaries, making resilience an increasingly complex challenge regardless of industry.

The Digital Transformation Strategy training program sets the framework for mastering executive leadership in a world of digital disruption and prepares you for what is required to sustain a competitive advantage. Gain a big picture understanding of digital disruption - what is causing disruption and potential consequences of it - to deduce your company’s current market position. Learn key change management principles to implement strategic change within your company despite disruption. Advance your digital leadership skills to manage and identify business disruption early so you can strategically pivot and manage complex change rapidly.

Throughout the training program, you will discover the importance of customer value and how to reframe the customer experience for long-term loyalty. You will leave the program with a personalized digital transformation roadmap that outlines a concrete innovation portfolio with key metrics and KPIs for growth as well as a digital marketing plan.

Understand the New Realities and Challenges of Competing in a Digital World
Take a deep dive into the world of digital disruption. Understand its causes and consequences across multiple industries and the new realities and challenges of managing marketing strategies and competing in a digital world.
Grasp the Role of Customer Value in Driving Market Positioning
Help your organization better understand, connect with, and engage the firm’s target customers in ways that build enduring customer loyalty.
Identify, Shape, and Capture New Customer Value Opportunities
Deliver relevant and valuable customer experiences to customers and external stakeholders to maintain market relevance.
Assess Your Digital Leadership Capability
Use the Digital Readiness Scorecard to assess your digital marketing readiness and identify the opportunity space for reframing customer experience and customer value.
Examine and Apply New Digital Strategies
Learn the building blocks of an effective digital leadership strategy, how to identify and respond to the risk of value migration, what it takes to deliver differentiated customer experiences, and the role of customer franchise in business success.
Craft Your Digital Transformation Roadmap
Create your digital leadership plan for organizational resilience using new models for understanding, connecting to, and engaging customers digitally.
Build and Manage a Balanced Portfolio
Use your new knowledge and skills to build an innovation portfolio that sustains current success and ensures future market relevance.

Program Dates

Cost & Features

Program Fee

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  • Three-day leadership and marketing intensive program at UC Berkeley Haas School of Business campus 
  • Developed and led by Berkeley Haas faculty & industry experts
  • Practical frameworks and methodologies for managing the core marketing tasks
  • Digital Readiness Scorecard/capability
  • Digital Transformation Roadmap
  • Exclusive networking reception with faculty
  • Access to the program alumni community 
  • Digital Transformation Strategy Certificate of Completion 

Who It's For

  • Professionals in all areas of marketing, branding, communications, strategy, customer experience, product development and management, operations, IT, finance, organizational design, culture, and human capital.
  • Senior leaders that are responsible for managing the customer experience during a time of change.
  • A group of colleagues or team who would like to advance their skills together
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Strategy & Management or Entrepreneurship & Innovation

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.


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