Digital Transformation Strategy

Digital Transformation Strategy

Reframe your Digital Strategies for Marketing & Customer Value

Program Experience

As digital disruption continues to impact companies and produce new challenges, your executive development and role as a business leader depends on your ability to identify disruption and efficiently implement strategic change. Developing a digital transformation strategy will keep you and your company resilient as disruptive technology shifts consumer value, competition, and market position. Keep your finger on the pulse by developing your skills as a leader who can aptly manage complex change to overcome challenges and seize new opportunities that sustain business agility.

The Digital Transformation Strategy executive training program sets the framework for mastering effective leadership in a world of digital disruption and prepares you for what is required to maintain a competitive advantage. Return to your workplace with a comprehensive understanding of the consequences and causes of digital disruption and be prepared to implement a digital transformation roadmap to stay resilient. Leave the program with a concrete innovation portfolio that encompasses key metrics, KPIs, and a digital marketing plan relevant to your company.

Understand the New Realities and Challenges of Competing in a Digital World
Skillfully implement change and deep dive into the world of digital disruption. Understand its causes and consequences across multiple industries and the new realities and challenges of managing marketing strategies while competing in a digital world.
Grasp the Role of Customer Value in Driving Market Positioning
Prepare for organizational change by better understanding, connecting with, and engaging the firm’s target audience in ways that secure customer loyalty.
Identify, Shape, and Capture New Customer Value Opportunities
Deliver relevant and valuable experiences to customers and external stakeholders to advance market position.
Assess Your Digital Leadership Capability
Use the Digital Readiness Scorecard to assess your digital marketing readiness and identify the opportunity to reframe the customer experience and uplift the customer value.
Examine and Apply New Digital Strategies
Learn the building blocks of effective digital leadership and digital transformation strategy. Understand how to identify and respond to the risk of value migration, what it takes to deliver differentiated customer experiences and the role of customer franchise in business success.
Craft Your Digital Transformation Roadmap
Focus on change management to create your digital leadership plan for organizational resilience by using new models for understanding and engaging customers.
Build and Manage a Balanced Portfolio
Use your new knowledge and renewed effective leadership skills to build an innovation portfolio that sustains current success and ensures future market relevance.

Program Dates

Cost & Features

Program Fee

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  • Three-day leadership and marketing intensive program at UC Berkeley Haas School of Business campus 
  • Developed and led by Berkeley Haas faculty & industry experts
  • Practical frameworks and methodologies for managing the core marketing tasks
  • Digital Readiness Scorecard/capability
  • Digital Transformation Roadmap
  • Exclusive networking reception with faculty
  • Access to the program alumni community 
  • Digital Transformation Strategy Certificate of Completion 

Who It's For

  • Professionals in all areas of marketing, branding, communications, strategy, customer experience, product development and management, operations, IT, finance, organizational design, culture, and human capital.
  • Senior leaders that are responsible for managing the customer experience during a time of change.
  • A group of colleagues or team who would like to advance their skills together
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Strategy & Management or Entrepreneurship & Innovation

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.


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