Evolve Your Products and Services
Download Your Product Management Studio Program Guide
Berkeley Executive Education’s preeminent online product management program for crafting, telling, and selling your product
Access the program guide to gain a deeper understanding of our eight-week online program. The complimentary guide outlines:
- Program curriculum
- Learning objectives
- Sample schedule
- Program topics
- Class profile
You’ll also unlock trends and insights from the Haas School of Business, valuable thought leadership, exclusive offers, and more through our communications.
World-Renowned Faculty
Faculty Director, Sara Beckman, has decades of experience in preparing executives and organizations to design, build, and manage products and services that customers love.
Sara Beckman
Teaching Professor | Earl F. Cheit Faculty Fellow,
Haas School of Business
"For someone that wants a good perspective in Product management - creating a strategy, telling story, understanding the customer and market segment, this was a great start."
"Worth the investment! I particularly enjoyed being able to interact and learn from other innovative individuals outside (my) industry. The program gives practical assignments that you can use and implement easily in your work."
"This course will help you build empathy for the customers and strategize, innovate, build and deliver value to customers. The course touches all the aspects of customers and empowers with tools and concepts to navigate through their problems and build a product that the customer wants and loves."