Berkeley Executive Education’s premier product management program for translating opportunities into profitability
Access the program guide to gain a deeper understanding of our five-day in-person program. The complimentary guide outlines:
- Program curriculum
- Learning objectives
- Sample schedule
- Program topics
- Class profile
You’ll also unlock trends and insights from the Haas School of Business, valuable thought leadership, exclusive offers, and more through our communications.
World-Renowned Faculty
Faculty Director, Sara Beckman, has decades of experience in preparing executives and organizations to expand the way they look at products, customers and stakeholders, and the customer experience.
![Sara Beckman](/sites/default/files/styles/media_and_content_thumbnail_video_527_x_320_/public/component/media-and-content/Sara%20Beckman.png?itok=lbfM8qvn)
Sara Beckman
Teaching Professor | Earl F. Cheit Faculty Fellow,
Haas School of Business
"The UC Berkeley Product Management course is a fantastic program! The concept of a business model canvas was very helpful, and the pricing and negotiation sessions will be very useful to me at work."
"Program is a very good refresher for experienced Product Managers as well as a good starting point for those that are considering becoming Product Managers. It helps formalize and put a structure on a lot of things that I was doing at work. I felt a little more validated as a Product Manager."
"There's no question in my mind about the value of this program. The insight and understanding I received as a result of attending and engaging will more than pay for itself in my daily office activities. I expect this to appear in the form of process improvements, time-value allocation and better customer understanding."